What You Can Learn About Marketing From Lady Gaga

jackiehuba

Jackie Huba speaking about Lady Gaga

Yesterday, I fell in love with Lady Gaga. I must admit, I initially thought that she was a little too out there for me. Then, I watched a speaker named Jackie Huba who wrote a book about marketing lessons from Lady G speak about why she was a marketing genius who was named the top influencer of our decade by Time Magazine!

Here are the lessons she learned from Lady Gaga about marketing:

Focus On Your 1%

Forget about the 80-20 rule where you concentrate on 20% of the customers who are responsible for 80% of your sales volume. Get even more specific, down to your RAVING crazy-fanatic-would-die-for-you fans that actually make up only 1% of your customers.

Lady Gaga calls them her Little Monsters. She calls herself Mother Monster. She has created clubs and websites for her 1%. She lavishes her love and attention on these people and they love her back and bring other fans to her franchise. What can you do for your 1% that you’re not doing right now?

Create A Community

When Lady Gaga wanted to create an online community for her Monsters, she didn’t like Facebook, she didn’t like Twitter so she paid a software company to create one for her. Littlemonsters.com allows her to directly and deeply connect with her fans. It makes them feel special and different than any other community. What can you do to create a community around what you do?

Lead With Your Values

Did you know that Lady Gaga is a staunch advocate of anti-bullying and LGBT causes, funding and speaking to support these causes with her Born This Way Foundation? Did you know that at her concert, she created colourful buses where fans who are being bullied can get counseling? People are in love with her values. Her music supports her values. Her marketing supports her values. Are you doing enough to talk about your values in your business?

Be Different

When Coty approached Lady Gaga to do a perfume deal, she refused to be like Britney Spears, Justin Bieber or Christina Aguilera. She made Coty go back to their scientists and create a black liquid that sprayed on clear and named it the title of her first album called Black. The name was also a message about her views on how dark fame could be.  She then created a multi-million dollar video to launch it that rivaled the best science fiction movie trailer in history. She captured an enormous market share in a very fragmented and competitive market. The CEO of Coty was quoted as saying that she forced the industry to change because she refused to do the same thing as everyone else. What are you doing differently than your peers in your industry?

Lady Gaga certainly taught an old marketer like me a few lessons and reminded me of the importance of values and community. Now, I’ve gotta think of my next meat-dress-move! What will be yours?

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

3 Simple Steps To Pick Your Ideal Client (VIDEO)

Hi, this is Chala Dincoy from Coachtactics.com your no-nonsense marketing coach who gives your small business a booster shot in the arm. In this video, I’m going to be addressing a big headache of small businesses -How Do I Pick My Ideal Client?

First of all, I want to congratulate YOU ON KNOWING that your business needs an ideal client. Somehow, you’ve figured out that  you will run out of time, energy and money fast if you try to go after EVERYONE and market to every type of client.

Let me put you out of your misery and tell you the quickest way to pick your ideal client group to work with. There are 3 criteria that you can use when deciding on a target market.

First Simple Step

First you write down a whole bunch of different target groups you could have.  Say Housewives, Dentists, Mining Companies, etc. Then you put them through these three criteria to pick the best one. The first criteria is whether there’s a fit with that target client and your own personality, background and skill set. I mean if you’re a vegan targeting meat companies like a client of mine once did, you may want to rethink that one.

Second Simple Step

Number 2 criteria to pick your ideal client group is whether they can afford to pay you the level of income you want to make.  I mean, what if your soul cries out to help a group of people who are broke? I say, do like I do and get more paying clients so you can give away a portion of your time as charity to those who are less fortunate.

Third Simple Step

The last criteria in choosing your ideal client group is access. Do you have or can you easily get access to large groups of these people. For example, a client who wanted to target millionaires found that she couldn’t afford to join their clubs or networks and didn’t have a single millionaire in her personal network. So, do yourself a favour when you’re planning to grow your business and use these 3 simple criteria to pick the right target client.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

Answer The Miracle Happiness Question

Have you ever wondered how one question could make you happy? Psychologists at the Canadian Positive Psychology Association conference that I was at last week sure did. They went further than wondering about it. They researched it. That’s right, I attended a 2 day conference with 400 happy people who did and presented research about happiness.

One of the researchers found that when a “miracle” question was asked, it gave perspective to people who felt strife in their lives. It made them actually feel better.

The question?

If you woke up and your world is exactly how you want it to be , what would be the evidence that it’s how you want it to be?

So of course, being a small business coach, I ask that question for your business. What would be the evidence that your business would be exactly how you want it to be?

Top 5 Indicators

Based on all my conversations with hundreds of small businesses that I talk to each year, I’ve taken a good guess at (and included some of my own) indicators that would be evidence that our businesses would be exactly as we dreamed:

1. All My Clients Value And Adore Me and Vice Versa

2. I Never Have To Sell And Market

3. I’m Making Tons Of Money That Grows Each Year

4. I Don’t Work Long Hours

5. I Never Have To Do Anything Uncomfortable

Other Questions To Ask

  • What would you do differently if you woke up to your ideal life?
  • What would be different compared to your life now?
  • Where do you rate yourself right now, on a scale of 0 to 10 (10 being the ideal)?
  • What’s different from being at a 0 vs. where you’re at now?

When you feel yourself getting down about your business, refocus your energies by asking yourself the “Miracle” question and see if you have anything to be happy about!

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

 

 

 

10 Terrible Excuses Not To Market Your Small Business

excuseAs a small biz marketing guru, I’ve heard them all. They have one thing in common: They are all excuses that are holding you back from your dreams. They are false beliefs you picked up somewhere from your family, your culture, the media, a bad experience..you name it. I can go on.

Here are the ones that I’ve heard most often. See if you can spot yourself in one.

1. I Have No Time

I once heard a quote that said ‘Time is a created thing. When you want to, you find it.’ I couldn’t agree more.

2. No Money

The way that I marketed my business when I first started my coaching practice almost 3 years ago was practically for free. I went networking at low-cost events and got on the phone to book myself in as a speaker in front of crowds I wanted to penetrate. In addition, through social media, I could reach almost anyone I wanted to and did. You will never have enough money if you make this one an excuse.

3. No Connections

Didn’t I just mention social media? Not only that, but when you reach out to your own friends and family and give them a clear picture of your ideal client and ask for their help in meeting them, you will be surprised at how many connections you truly have.

4. Don’t Like To Network

I used to be against networking. I bit the bullet and kept going to the same events that my ideal clients go to. Over and over and over again. Now, I’m surprised if I don’t know at least 10 people at ANY event I go to. The very first ones I used to go to, I’d ask the organizers’ help in getting introduced around. In others, I’d find one accommodating soul at the buffet and ask if they knew anyone and ask to be introduced. The rest is history.

5. Don’t Know What To Do To Market

If you’re truly clueless about whether you should be networking or advertising, then get some help. There are thousands of business coaching programs available at every price point. If you’re starting from zero, you need help. Stop wasting your time with this excuse and learn what to do.

6. Can’t Market Until My New Product Launch

Or until I finish my new certification or until my lease is up or until etc etc. This is a time-honored delay tactic and the granddaddy of all excuses. It’s a false belief that what you offer isn’t enough until you get something to complete you. Even if your entire business is the new product, you still don’t have to wait for the launch to start marketing. Ever heard of teaser campaigns?

7. It’s Icky To Self-Promote

This is a huge excuse and an honest to goodness belief that a lot of my clients have. Do the work to flip that belief (see my post on Dr.Joe Dispenza’s work to help you) or you’ll go bankrupt fast. If you didn’t self promote, you would continue to be the best kept secret in town and help no more than a handful of people in the world. Is that what you were born for? Surely your destiny can’t be meant to have you playing so small?

8. I’m No Good At It

I’m no good at beach volleyball, snowboarding, scuba diving, running, speaking French at cocktail parties, keeping my opinions to myself..and I can go on and on. I do it anyway and guess what..the more I do it, the better I get. Ditch your excuse and get out there.

9. I Have A Young Family

Oh, this doozy was mine for ages. I didn’t want to leave my 5-year-old at home and go out networking or travel out-of-town to large conferences and speaking gigs. Well, some wise women (one being Sandra Yancey) had me changing my perspective about this and I began to see it as simply the excuse that it was. I’m not like the George Clooney Up In The Air character where he was gone 300 days of the year. I only venture out-of-town once a month for a few days. The networking also isn’t so bad because I get to see him during the day.

10. I Need To Make Money So I Have To Work IN The Biz

Well, this is perhaps the biggest place to hide for entrepreneurs-their work. I have clients who build their businesses with me and get so busy with client work that they literally drop our marketing work entirely. I get a call from them during their dead season a few months later asking to start the work up again. Biz growth is a mean mistress. Unless you build it into your busy life all the time, she will not want you back easily.

I hope you were NOT able to recognize yourself in this list. Maybe there are even a few excuses I’ve missed. Let me know..I always love a good chuckle.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

What My Superhero Power Would Be

picnicmanWhen I found out that a multimillionaire, multi-talented serial entrepreneur named Tina Roth Eisenberg credits her success with her ability to answer one single question, I was intrigued. The question was:

If you were a superhero, what would your superpower be?

What The Successful Said

She said that almost all the successful people she met were able to answer this question instantly. For example according to the Inc. magazine article, John Maeda, who led the MIT Media Lab and Rhode Island School of Design, responded with “curiosity.” Maria Popova, who curates the popular Brain Pickings blog by reading 12-15 books a week, said “doggedness.” Eisenberg’s own superpower? Enthusiasm.

What I Said

I really loved this question because it made me realize that my own answer is the focus of my business and it’s simply this:

To enable people to overcome their childhood crap around money (which translates to their ability to market and sell themselves).

Yup, this is my life mission.

Your Focus

If you think about what your greatest mission in life and in your business is, then wouldn’t you naturally want that to be your superpower?

For example, a client who is a financial advisor recently decided to become ‘the business tax deductions expert’. Imagine a superhero looking at your finances and finding missing deductions to hand you unexpected savings out of the blue! How about another client who helps women get over hot flashes through simple dietary changes? That’s a superpower any woman would love.

If you don’t have a niche, you probably haven’t met me or haven’t had the pleasure to speak to me about this topic that’s my personal frustration with businesses I meet. I try not to cringe every time someone tells me that they work with everyone and do everything.

I want to convince every one I meet from every industry and every walk of life that indeed, life is sweeter when your business has a focus (a niche) and you can’t become a superhero if you don’t have one main strength. Otherwise the Xmen franchise would star a single hero and wouldn’t that be boring to watch?

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

The Absolute Fastest Way To Find WHERE Your Ideal Clients Hang Out (VIDEO)

Hi, this is Chala Dincoy from Coachtactics.com your no-nonsense marketing coach who gives your small business a booster shot in the arm. In this video, I’m going to address THE most asked question I get when I meet small businesses—WHERE do I find my ideal clients?

If this question has plagued you as a small business owner, I guarantee it’s because a. you don’t have a specific group of ideal clients, in other words a niche or b. you don’t do market research to find out more about your target clients.

So if you don’t know where to find your ideal clients, start by focusing on WHO that ideal client is. Then do the research by asking THEM–yes as crazy as it sounds– ask your ideal clients where they hang out in large groups with others who are just like them. Ask them what they read or what social media groups they are active in. Ask them what clubs or associations they belong to. Ask them what trade shows and conferences they attend. Ask them what charities they support or what major suppliers they use. Then use various marketing activities to get into their world. That’s where you find your ideal clients—WHERE THEY TOLD YOU THEY’D BE! So how exactly do you ask them, you might be wondering. I recommend giving something to potential clients BEFORE asking for their help in getting this information.

My clients offer free lunch and learns or a bonus assessment or a free makeover in exchange for a 5 minute informational interview. Most of my clients get clients during the research phase. You see how you can’t go wrong with your marketing if you just ask your clients where they go? Then you go with them! After all, marketing is simply telling your ideal client that you can help them with their pain.

To intercept them with this message consistently, you need to know WHERE they are. So get out there, first ask them where they go and then be present with your message in their world—over and over and over again.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

 

Still Bragging About Yesterday? Then You Haven’t Done Much Today

pinball
Pinballl Clemons

I met and fell in love with a man called Pinball Clemons last week. Not to worry, my husband was already in love with him. I, on the other hand had never met him.

CFL Hall of Famer,
Vice Chair of the Toronto Argonauts, Michael Clemons was a name I’d often heard in the community but due to my armchair sports allergy, I’d never personally been acquainted with.

Well, did he ever blow me away when I saw him speak for the first time last week. He had some doozy quotes that I LOVED and resonated so much with. Here are a few of them.

The first zinger was:

“Excuses are like belly buttons, everyone’s got one and none of them are good for anything”

I laughed out loud at that one. I want so badly to say this so many times during so many conversations I have with business women I’m networking with. (Not clients though, with them I tell them how it is and I call them on their excuses. Most times they love me for it, other times I piss them off.)

You know who doesn’t have excuses? Successful people, that’s who. They take responsibility and change their lives if something isn’t working. Victims blame everything and everyone except themselves for their circumstances and wait to be rescued by the miraculous change in the ‘excuse’ condition that’s responsible for their situation.

“If what you’ve done yesterday still sounds good today, then you haven’t done much today”

I loved this one so much that I made it the title of this post. I found that I was doing this a lot. I kept talking about how I tripled my revenue last year. What about this year? I’m happy to say that I’m 132% ahead of year to date same time last year right now. However, I have to double that if I want to reach my true goal. So as Janet Jackson would say ‘what have you done for me lately?’

“If a paralyzed 15 year old can golf, you as an entrepreneur can’t be afraid to take risks”

Pinball cried when he told the story of his true hero, a teenager who became paralyzed from the neck down, who was unable to move or speak and could only communicate through an interpreter who read his blinks. He talked about how if this little boy could still have the spirit to get up each and every day and live his very difficult life in joy, going as far as golfing while strapped to a lever and having his dad’s help for his swing, then we as entrepreneurs didn’t have the right to be afraid of discomfort.

I really loved the lessons contained in these golden nuggets that fell from Pinball’s lips and I live by them. Who is inspiring you today?

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk