When My Client Said She Didn’t Like Me

hateWhat would you do if a client told you she disliked you? What if it was a client you liked and respected as someone smart and successful in her business? Well, that’s what I found out, when I asked the same client for a referral. Here’s the unedited version of the email that the new prospect (now client) got from my client. Of course, identities have been protected.

On Wed, Aug 27, 2014 at 1:33 PM, xxxx wrote:

Hi, I have been speaking with Chala and she gave me your name as a ref. Basically ,How long have you been working with her and have you achieved the results you wanted? Thanks,M

Sent from my iPhone

Subject: Re: Chala Reference

‘Hello M, Thank you for reaching out…I LOVE LOVE LOVE Chala.

I will honestly tell you that I didn’t like her in the beginning because she put me in my uncomfortable zone.  Once I committed to be uncomfortable, I fell in love.  I really didn’t think I would ever like Chala because she is no-nonsense and had me focusing on things that I really didn’t think were going to help me.  I kept at it each time I thought about the hefty price tag on her service.  Once I was able to follow her instruction, do my homework and focus on marketing tasks assigned, I started to see results.  First and most importantly in how I felt about marketing my company and secondly in terms of clarity.  I never thought I could feel so proud and clear about marketing my business.  one piece of advise – ask ask ask ask for help in everything marketing because she has her finger on the pulse.  Every time I changed voice-mail greeting, email signature, newsletter title, networking groups – I consulted with Chala and have seen a positive increase in either clients, leads or new knowledge.

I am now ignoring my phone more and trying to handle the recent influx…it took 2-3 months to feel this influx, but i have had many small increases in all areas along the way.  Now my problem is hiring to keep up with the new business:O)

I am very happy i stuck it through and pushed myself to enjoy the discomfort.  For the first time in 5 years i have a marketing plan, strategy and calendar and every thing that is considered marketing in my business is sending the same message.  I have connected with many “marketers” and none of them are as all-inclusive in their marketing approach as Chala.

now to figure out how to keep Chala in my life, she is worth every penny and more!!

You cannot go wrong here unless you choose to do nothing.  Let me know if you have any questions.

All the best! S

What did I learn from this very insightful correspondence? That once you burn through your discomfort and your fears and stop blaming things, people and circumstances, THAT’S when you truly experience growth.

This is not a brag-blog. This is a reminder and a message to all my coach and consultant community who have been called (because I believe it is a calling!) to help others through your gift. Your first job isn’t to teach them a skillset, it’s to teach them a mindset. It’s to hold their hand through the fire of fear and discomfort. Do I have clients who quit when they get uncomfortable? Hell yes. I heard a scary stat somewhere that 80% of coaching clients don’t implement what their coach tells them. But do the ones that push themselves past the discomfort benefit? Well, you’ve read it yourself.

What discomfort do YOU have to push yourself through?

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

What You Can Learn About Marketing From Lady Gaga

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Jackie Huba speaking about Lady Gaga

Yesterday, I fell in love with Lady Gaga. I must admit, I initially thought that she was a little too out there for me. Then, I watched a speaker named Jackie Huba who wrote a book about marketing lessons from Lady G speak about why she was a marketing genius who was named the top influencer of our decade by Time Magazine!

Here are the lessons she learned from Lady Gaga about marketing:

Focus On Your 1%

Forget about the 80-20 rule where you concentrate on 20% of the customers who are responsible for 80% of your sales volume. Get even more specific, down to your RAVING crazy-fanatic-would-die-for-you fans that actually make up only 1% of your customers.

Lady Gaga calls them her Little Monsters. She calls herself Mother Monster. She has created clubs and websites for her 1%. She lavishes her love and attention on these people and they love her back and bring other fans to her franchise. What can you do for your 1% that you’re not doing right now?

Create A Community

When Lady Gaga wanted to create an online community for her Monsters, she didn’t like Facebook, she didn’t like Twitter so she paid a software company to create one for her. Littlemonsters.com allows her to directly and deeply connect with her fans. It makes them feel special and different than any other community. What can you do to create a community around what you do?

Lead With Your Values

Did you know that Lady Gaga is a staunch advocate of anti-bullying and LGBT causes, funding and speaking to support these causes with her Born This Way Foundation? Did you know that at her concert, she created colourful buses where fans who are being bullied can get counseling? People are in love with her values. Her music supports her values. Her marketing supports her values. Are you doing enough to talk about your values in your business?

Be Different

When Coty approached Lady Gaga to do a perfume deal, she refused to be like Britney Spears, Justin Bieber or Christina Aguilera. She made Coty go back to their scientists and create a black liquid that sprayed on clear and named it the title of her first album called Black. The name was also a message about her views on how dark fame could be.  She then created a multi-million dollar video to launch it that rivaled the best science fiction movie trailer in history. She captured an enormous market share in a very fragmented and competitive market. The CEO of Coty was quoted as saying that she forced the industry to change because she refused to do the same thing as everyone else. What are you doing differently than your peers in your industry?

Lady Gaga certainly taught an old marketer like me a few lessons and reminded me of the importance of values and community. Now, I’ve gotta think of my next meat-dress-move! What will be yours?

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

The Crazy Things That Happened To Me In Dallas

badflightI broke through my personal barriers of leaving my 5-year-old (and my 45-year-old) behind for the first time for a chance to grow my coaching business at a US conference. So many wild and wonderful things happened and in case you’re also going to be trying on new and scary things to grow your own biz, I thought I’d share them with you and save you the hassle.

My Pinky Got Me Stuck At Customs

Perhaps one of my biggest worries was that I’d be questioned at the US border about why I was an exhibitor, potentially taking American jobs away from Americans. I asked a thousand people about what to say or not say if questioned. The answers varied wildly, some saying they lied about having a booth and others saying it was completely safe to be honest about exhibiting at a US trade show. Armed with this dubious information, I got my Nexus card out (the pre-approved security card that allows a simple finger print and eye scan to fast track you through customs) and went to their automated machines. When I couldn’t get my fingerprints to register on one machine, I kept hopping to the next one and the next one in a panic. I started to get noticed by the guards so I just hit ‘accept’ and printed out a receipt. On the receipt was a cut-off picture of my head and a giant black X. Not good. Then when I gave it to the officer at the gate, he asked me to step in the ‘little room’. Oh my God, I thought here comes the cavity search. Well, I learned that it was because my Pinky finger hadn’t registered strong enough and next time I should press my other hand on it to get a better impression. Without a single question, I was allowed through. Phew.

My Breast Milk Got Me Clients

The first morning of the conference, I volunteered to take the microphone and talk about what made me happy in the breakout session. In front of hundreds of women, I told the story of how I’d stopped scuba-diving when I gave birth because when I was breastfeeding, I was worried about the pressure squeezing milk out into my wetsuit. I have no idea how that story came out but if you know me, you wouldn’t be surprised about it. I got 2 clients and many many comments from countless women throughout the 4 days I was there because of that story. My point about being authentic and unafraid to spill your truths was proven.

What I Got From Air Canada’s 10-hour Delay

After an exhausting 4 days, I was ready to go home and kiss my little guy’s chubby belly. I got to the airport and 5 hours later, my flight that kept getting delayed was cancelled. It then took 2 hours for the hotel vouchers and rebookings to be done. All this happened with not a single word of information, apology or update from the 3 Air Canada employees who were overwhelmed by the event. Most people in the line up after an 8-hour wait were surprisingly poised and patient. Some started screaming at the staff and yes, they were served first. People became friends, commiserated together and bonded.

A very smart frequent traveler was the one person who, as soon as he heard about the cancellation, hopped onto his tablet, rebooked his own flight online and left without waiting for a voucher. I myself did the same 1 hour later with my darling hubby’s help on the phone. So if this happens to you, leave. You can rebook yourself from your own hotel. Also, the airline will reimburse your hotel, just send in your receipt. Those poor people didn’t know so they waited. The next day, after another 3 hour wait, I sat next to a gentleman who is going to become my next VIP client. How’s that for destiny?

When you scare yourself and leave the safety of your everyday life, you go so much further than you could ever imagine!

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

3 Simple Steps To Pick Your Ideal Client (VIDEO)

Hi, this is Chala Dincoy from Coachtactics.com your no-nonsense marketing coach who gives your small business a booster shot in the arm. In this video, I’m going to be addressing a big headache of small businesses -How Do I Pick My Ideal Client?

First of all, I want to congratulate YOU ON KNOWING that your business needs an ideal client. Somehow, you’ve figured out that  you will run out of time, energy and money fast if you try to go after EVERYONE and market to every type of client.

Let me put you out of your misery and tell you the quickest way to pick your ideal client group to work with. There are 3 criteria that you can use when deciding on a target market.

First Simple Step

First you write down a whole bunch of different target groups you could have.  Say Housewives, Dentists, Mining Companies, etc. Then you put them through these three criteria to pick the best one. The first criteria is whether there’s a fit with that target client and your own personality, background and skill set. I mean if you’re a vegan targeting meat companies like a client of mine once did, you may want to rethink that one.

Second Simple Step

Number 2 criteria to pick your ideal client group is whether they can afford to pay you the level of income you want to make.  I mean, what if your soul cries out to help a group of people who are broke? I say, do like I do and get more paying clients so you can give away a portion of your time as charity to those who are less fortunate.

Third Simple Step

The last criteria in choosing your ideal client group is access. Do you have or can you easily get access to large groups of these people. For example, a client who wanted to target millionaires found that she couldn’t afford to join their clubs or networks and didn’t have a single millionaire in her personal network. So, do yourself a favour when you’re planning to grow your business and use these 3 simple criteria to pick the right target client.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

The Biggest Mistake Business Owners Make When Introducing Their Services

Hi, this is Chala Dincoy from Coachtactics.com your no-nonsense marketing coach who gives your small business a booster shot in the arm. In this video I’m going to tell you about the biggest mistake of business owners when introducing themselves and solve the mystery of how exactly you should be talking about what you do so that people end up asking for your business card after they meet you.

Every week, I’m at crowded networking events where people are given the proverbial 2 minutes of self-introduction air time. Most people cringe when this happens because they just aren’t sure what will get people interested in what they do and what they can say to raise eyebrows in pleasant surprise.

Here’s what I recommend that you do. The biggest mistake is talking about your company or your products. Instead, YOU NEED TO walk into a meeting or an event knowing what the number one problem of the group is. For example, if it’s a small business network group, their main challenge will be getting more clients. If it’s a group of mining executives, it will be the erosion (pardon the pun) of their profits in the last 2 years.

So know the specific major pain point of the people you’ll be talking to. THEN, make sure that your introduction talks about their pain and what your solution to that pain is. For example, an introduction we crafted for a client who targets multinational IT companies and sells them language tutoring services introduces herself this way: I help multinational IT companies who suffer from a loss of productivity due to language barriers between headquarters and their regions. We help them communicate better and adapt quicker to cultural differences between them which skyrockets their productivity in record time.

So if you can also stop talking about yourself, your address or your next big project when you meet potential clients and instead start to talk about their pain and their industry challenges, you will have them fall in love with you at Hello. So now that you know what to say to people, you need to know where to hang out to find them.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

Still Bragging About Yesterday? Then You Haven’t Done Much Today

pinball
Pinballl Clemons

I met and fell in love with a man called Pinball Clemons last week. Not to worry, my husband was already in love with him. I, on the other hand had never met him.

CFL Hall of Famer,
Vice Chair of the Toronto Argonauts, Michael Clemons was a name I’d often heard in the community but due to my armchair sports allergy, I’d never personally been acquainted with.

Well, did he ever blow me away when I saw him speak for the first time last week. He had some doozy quotes that I LOVED and resonated so much with. Here are a few of them.

The first zinger was:

“Excuses are like belly buttons, everyone’s got one and none of them are good for anything”

I laughed out loud at that one. I want so badly to say this so many times during so many conversations I have with business women I’m networking with. (Not clients though, with them I tell them how it is and I call them on their excuses. Most times they love me for it, other times I piss them off.)

You know who doesn’t have excuses? Successful people, that’s who. They take responsibility and change their lives if something isn’t working. Victims blame everything and everyone except themselves for their circumstances and wait to be rescued by the miraculous change in the ‘excuse’ condition that’s responsible for their situation.

“If what you’ve done yesterday still sounds good today, then you haven’t done much today”

I loved this one so much that I made it the title of this post. I found that I was doing this a lot. I kept talking about how I tripled my revenue last year. What about this year? I’m happy to say that I’m 132% ahead of year to date same time last year right now. However, I have to double that if I want to reach my true goal. So as Janet Jackson would say ‘what have you done for me lately?’

“If a paralyzed 15 year old can golf, you as an entrepreneur can’t be afraid to take risks”

Pinball cried when he told the story of his true hero, a teenager who became paralyzed from the neck down, who was unable to move or speak and could only communicate through an interpreter who read his blinks. He talked about how if this little boy could still have the spirit to get up each and every day and live his very difficult life in joy, going as far as golfing while strapped to a lever and having his dad’s help for his swing, then we as entrepreneurs didn’t have the right to be afraid of discomfort.

I really loved the lessons contained in these golden nuggets that fell from Pinball’s lips and I live by them. Who is inspiring you today?

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

 

 

 

 

Is Comfort The #1 Enemy Of Your Success?

uncomfortableLast night, I watched the amazing Ewomen network founder Sandra Yancey speak at our chapter event and when she said that ‘comfort is the #1 enemy of success’, it was as if a shot was fired off in my head. It resounded so much with what I’m feeling all the time as an entrepreneur that it felt wonderful to hear her validate that I’m normal and that it’s actually good to be me.

Sandra had a lot of doozies last night. She is after all a millionaire and a visionary. Having built a business network for entrepreneurial women because 14 years ago in Dallas, where she lived, she couldn’t find anything that wasn’t a social club for women or an old boys’ club for..well old boys, she’s pioneered the networking industry. Since I was also privileged to sit with her at a private session earlier, I’ll share her pearls with you:

Give Everything Away Free, Holding Nothing Back

Her philosophy is actually pretty similar to mine. If you give give give, you will get get get. No exceptions, no fears and no limits.

When Your Past Calls, Hang Up

That cracked up a lot of people. I’m not really hung up on my past but oh those pesky patterns and conditionings that follow me from when I was a baby sure are hard to shake. Constant vigilance and mentorship to help keep me from sliding back are the way I hang up. How do you?

Your Biggest Success Lies On The Other Side Of Fear

I LOVED this one. I’ve dramatically changed my business over the past year. I’ve spent my brains out on investing in my own growth and in my own marketing. Do you think I’m not scared? That’s why I’m uncomfortable dammit! Ask yourself if YOU are uncomfortable right now. Your ability to step away from your comfort zone in almost every aspect of your business will be directly proportional to your growth. I’ve lived this truth and still see its results.

Quit Your Negative Circle

You know those people who are complainers and blamers and constantly want to drag you down and drain your energy? Sandra says to dump them with love. Harder to do if they’re your family (and luckily my family’s my biggest fan and support base but I can see how hard it would be to ditch your fam).. Here’s an example Sandra gave of how you can do the said dumping “Do you notice we keep talking about the same things and that they’re not really adding anything positive to us? Well, instead how about we keep each other accountable and not do that?” Then if they still won’t get the message after 3 tries, they’re out.

I’m still on a buzz from the high that was this inspirational night. If my buzz inspired your buzz, we can vibrate together. Eww not like that!

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk