Project a Successful Image: 7 Ways

In my world of marketing my own business, image is everything. It is the packaging to your product. It is the first impression and sometimes only impression someone will have of your business. Projecting a successful one takes some planning. Check out these tips below:

1. Look Good for Any Occasion

Always dress one notch higher than what’s expected. If dress is business casual, put on a suit.

2. Write and Speak Correctly

Improve your grammar, spelling, and especially, your diction. If English is your second language, you’ll need to work harder.

3. Master the Art of Intelligent Conversation

Be up on current events. Be a lifelong learner. Take courses, read books, listen to interesting pod-casts.

4. Be Charitable

Give your time, energy, and wisdom to people around you as well as those in dire need.

5. Be Organized

You are judged on little things like timely response to messages and email. Showing up late disrespects others and makes you look careless or worse, indifferent.

6. Make People Feel Important

When face-to-face, have a firm handshake, make eye contact, and show respect by being present.

7. Spend Time with Successful People

Build a circle of people you respect and admire, and you too will be respected and admired by the people important to you.

via Project a Successful Image: 7 Ways.

At the end of the day, as the song goes: All you need is love. Love for yourself, respect for others and for how you treat them and yourself. My favorite author Robert Holden says “if your definition of success doesn’t have the word love in it, then you need a new definition” and I couldn’t agree more.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let’s talk!

3 Things You Wish People Would Say While Networking

Businessman with Food Stuck in his TeethAs a small business growth coach, I find myself at networking meetings 2-3 times a week. These are some of the things I wish for in my head for someone to sometimes say…

1. Excuse me, you have something black in your teeth

This one killed me as I got into my car one night after a networking event with 60 men and women and spotted myself in the mirror. I do regular washroom visits to check now but come on—couldn’t one person have taken pity and told me?

2. I’m not really into what you do
Sometimes when there’s no match, there’s no match. The person you meet doesn’t need your services. I wish they would just be straight and try to help with something else you need instead, like if you’re looking for a VA or to buy some IT consulting or a husband.

3. My biz is in big trouble and I don’t have a clue what to do
At times I’ve felt that people are in deep marketing pain and they need me desperately as a branding coach but are not willing to ask what it takes to get my help.  I’ve even had people pump me for brainstorming ideas for marketing their business while I’m struggling with peeling a shrimp with my teeth, but it doesn’t faze them.  I’d much rather you came clean and set up an appointment to talk about hiring me instead.

So if the next time you see me at a networking event and the above thoughts are crossing through your head, I give you full permission to say it to my face.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let’s talk!

How to Build Customer Loyalty in 2013

Isn’t it the ultimate goal of every small business owner to make customers become slaves to their fashion. To have their clients tatoo their names? To become lifelong raving fans? Yes yes and yes. I really loved this very simple and short and kinda funny article about how to make that very thing happen.

1. Be more than just a vendor.

When building your strategies, start with the needs of your customers’ customers and work backwards to discover how you can be the most helpful.

2. Be more than just a vendor.

Provide such incredible service that your customers feel like they’d be crazy to even consider buying from anyone else.

3. Be more than just a vendor.

Find customers for your customers so that they can build their own business and thus give more business to you!

4. Be more than just a vendor.

Whenever possible, meet your customers in social situations rather than purely business ones.

5. Be more than just a vendor.

I think you get the point. Have a great 2013, everyone!

via How to Build Customer Loyalty in 2013.

Couldn’t have said it better myself!

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let’s talk!

Why Shorter Is Sweeter (& Always More Efficient)

English: Danny DeVito at the 2010 Comic Con in...

English: Danny DeVito at the 2010 Comic Con in San Diego (Photo credit: Wikipedia)

I’m only 5’3″ so naturally I would subscribe to the notion that shorter is sweeter but even as a small business coach I think this idea is key to good communication. A client sent a sell sheet she’d made for a new program she was offering. It was pages and pages long. I kept scrolling and it went on. She said she’d learned it in a special online selling workshop. I don’t know much about the workshop but I know that as a consumer I didn’t have the time to read all that. As a marketer, I know that consumers of our information are bombarded by millions of other similar messages. The trick to getting the attention is to be short, interesting and relevant. Below are other tips to help you get more eyeballs and ears faster:

Get to the point. Now.  In a voicemail, just state your name, quickly explain your reason for calling and give the person a call-to-action.

Three is a magic number. Narrow everything down to the three most important points. Usually, once the top three points are listed, I realize the other info is extraneous or redundant anyway.

Use bullets. Tell the reader up front what the message is about and outline your points with bullets consisting of concise phrases, not complete sentences. Finally, close with a call-to-action — whatever it is you want the reader to do next.

Keep meetings focused. We’ve all suffered through endless meetings in which someone talks and talks and very little gets communicated. Make sure everyone is clear about the meeting goals and keep the time under 30 minutes to maintain a sense of urgency and focus.

via Why Shorter Is Sweeter (& Always More Efficient).

If you’ve been wondering how to increase your newsletter open rates or how to improve your ROI on your offers, take another look at how you’ve been presenting your stuff. Get real, get short and get going!

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let’s talk!