Suck At Keeping Your Word? You Could Be Losing Customers

Trekkie as a Borg

Trekkie as a Borg (Photo credit: Wikipedia)

I am not a Trekkie (although I’m married to one) and yet somehow I’ve coined the phrase “Say-Do Continuum” in observing my fellow humans. The Say-Do Continuum is a phenomenon when a person actually does something as he promises to (Do) and tells you (Say) what he’ll do truthfully at all times. Basically it’s someone who keeps his or her promises.

I looked for this simple quality in my mate, I cherish it in my friends and most of all, I actively seek clients who have the Say-Do Continuum. You can bet that your clients are also judging you by the same yardstick. Here are a few things to look out for:

Can’t keep a promise?

If you’re often cancelling dates (no matter with whom, your mom, bff or potential client), you rarely deliver something when you promise it, you forget promised introductions to your networks or you find it much easier to disappoint and ask for forgiveness rather than to say ‘no’, then– you my friend suck at the Say-Do Continuum.

Get a mirror

My first question to someone who sucks at the Continuum is whether they’re even aware of this problem and its consequences.  Sometimes people need a figurative (and sometimes literal) mirror to see that this is a pattern and a problem. Continue reading

Is Your Personality Attracting Customers?

The Real Slim Shady

The Real Slim Shady (Photo credit: Wikipedia)

“Chala, Chala, Chala!” my boss shook his head as he sighed in disappointment at my questionable joke during a meeting with one of our suppliers.  The poor man was fond of me and he was also used to me but as he’d disclosed at my recent performance review, he didn’t think I had “corporate maturity”.  That folks was my first ever job exactly 20 years ago.

The Subterfuge

Sad to say, through the years, I had to shed my jokes, my laughter and my sense of fun to climb up the corporate ladder.  I can’t say that I was all too good at the subterfuge because I never quite fit in until I found my last job.   At my last job, I was too old, too experienced and too good at what I did to care much about “corporate maturity”.  I was also surrounded by a warm, caring and appreciative culture.  The honeymoon lasted 7 long years and it prepared me to fly out on my own.

The Entrepreneur Personality

Now as an entrepreneur, my personality is the most critical element of my marketing. My flippant jokes and irreverent style are the key things that set me apart from hundreds of other marketing coaches.   As a small business owner, are you trying to fit an “acceptable” mold or owning who you truly are at your heart?

Your Brand Voice

At the core of your marketing is something called your “Brand Voice”.  Everything from your tag line to your business card to your elevator pitch should come from this consistent “voice”.  This “voice” either attracts people or lets them know that perhaps you are not the person to help them.

Too scared to be me

When you think and talk in a way that you think is “acceptable” to your boss, your clients, your networks or your newsletter audience, you’re actually cheating.  You’re cheating yourself out of living authentically and cheating others by fooling them into thinking that you’re a match for them when in reality, the people you’re too scared to attract probably need you the most.

Will the Real Slim Shady Please Stand Up?

As in Eminem song which definitely dates me, will you let the real you please stand up and stop thinking about whether it’s acceptable or not?

The fake allegedly “acceptable” you is uncomfortable, unsustainable and a waste of your true shining self. So shout out the “unacceptable” you and feel the joy of attracting those who love you for your courage and spirit and will pay big bucks for your honesty because you are DIFFERENT than others who are all so very “acceptable”.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let’s talk!

Spend Money to Make Money

Canadian 2 dollar coin

Canadian 2 dollar coin (Photo credit: Wikipedia)

One of the biggest objections I get from entrepreneurs when I introduce the concept of hiring me as a marketing coach and consultant is that they don’t have enough sales to justify the spend. They want to get some clients in the door before committing to a 6 month coaching contract. What this article so clearly shows is that companies in trouble get better when they spend money on marketing. See the stats below:

Here are results from a survey of 600 U.S. companies whose revenues increased after the 1981-82 recession, and what they did with their advertising during the recession.

  • Companies that increased their advertising saw revenues increase 275%.
  • Companies that decreased their advertising saw revenues rise only 19%.

It couldn’t be much clearer. You have to spend real money to make money.

via Spend Money to Make Money.

If you are a new business or things have slowed down for you, you need to have faith that you need the help in improving your marketing to be able to move forward and get more clients. When I left my fulltime job, my last pay cheque went to my coach. I had no clients, I had no prospects, and I was darn scared. Here I am a year and a half later and I have a full practice, confidence and direction.

I mean, is it really the chicken or the egg that comes first?

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let’s talk!