Drumming up new customers is on the minds of every business owner. In fact a Constant Contact survey says that 80% of them stay up at night thinking about this very thing.(as a small business coach, I am definitely a part of that statistic!) Here’s an excerpt from a rocking article about really cool ways to get new clients. I’ve talked about these in one way or another throughout the years so I wanted to share it with you when I saw it all neatly packaged in an article:
1. Visit Popular Conferences
2. Investing in Old-Fashioned Relationship-Building
While everyone is busy looking for the next viral campaign, we find old-fashioned relationship-building still trumps all other marketing efforts
3. Stop Selling, Start Asking Questions
Instead of trying to guess the sales triggers with a potential customer, let him tell you why he needs your product or service.
4. Posting Contrarian Articles
5. Making Weekly Phone Calls With Customers
To start 2013, our team decided to go back to our roots and chat directly with customers. Every team member now has a weekly call with a different customer. We ask for honest feedback (good and bad) and learn a ton. –Aaron Schwartz, Modify Watches
6. Giving Away Content for Free
7. Using Existing Customers to Gain New Ones
8. Sampling Services to Non-Member Companies
9. Experimenting With Odd Ads
We ran an experiment with a blank banner ad to see if users on touchscreens were intending to tap our ads, or if the taps were accidental. The blank white banner ad had the highest click-through rate of all our ads. As a result, we are now less likely to use pay-per-click advertising methods. –Justin Beck, PerBlue
Whether using these 9 ways or other, always remember to keep you target client’s pain top of mind and to always speak from their perspective and in their language.
You can’t go wrong when you do.
- 12 Ideas for Growing Your Brand on Social Media (personalbrandingblog.com)
- 10 Ways Subscription Services Can Increase Your Sales (business2community.com)
- 8 Low-Cost Tools to Build Your Business Website (No Designer Required) (noobpreneur.com)
- 12 Personal Branding Tips for Serial Entrepreneurs (personalbrandingblog.com)