As a small business owner, I think my clients are like my bosses. I have loads of them. So if stats say that people leave their jobs because of not being able to get along with their bosses, I think it’s safe to say that it’s really important how you manage your clients. Like anything else, it starts at the beginning, BEFORE you take them on. Here are a few tips to getting awesome clients like mine.
1. What are they looking for?
Watch for clients who are focused solely on how much your product or service costs. These customers tend to be demanding and irreverent, and they’ll often not even go through with the deal.
2. Is my service the best thing for both of us?
Get to know your client to see if the partnership is a good fit.
3. Will this client be so happy that he will tell others about your service?
Do your best to make sure that each client walks away qualm-free by making sure you and the client are a good match to begin with.
4. Is what I have as good as, or better than, what they could get elsewhere?
Before agreeing to take on a client, you need to have multiple reasons, besides price, for why you are the best choice in the industry.
5. Is this client worth taking on?
This is the most important question to answer. Be certain that any new clients will benefit your company as a whole before you make a potentially costly mistake.
A client relationship in my business is like a mini adoption. For a while I become my clients’ Mom (or let’s say big sister-geez!) and keep them accountable and push them in a loving way to get more done than they would on their own. Like any Mom, I want them to succeed and think I know how to help.
So listen to your virtual Mom here and take a second look at your potential clients before taking down their credit card info.
- Building Your Business on Referrals Pt 3: You Don’t Need Referrals, You Need Introductions (salesandmanagementblog.com)
- The Business Dinner: How to Close the Deal (supercoolcreative.com)
- One simple way to measure the strength of your client relationships (mikeames.wordpress.com)