Yes, I’m beating the drum of niching AGAIN. During my conference coaching sessions which consist of laser coaching small business owners on growth and development in 15 minute segments, the lack of a discernible niche is the number one problem for small businesses. It’s also the number one way for them to grow faster. Find that one ideal target client and that one thing that you sell to them. Make it very very specific. Then see the profits roll in.
Here is an excerpt from an article that talks about 3 differently niched Wedding Planners. I couldn’t resist sharing…
The Day-Of Coordinator
Helena Parker, Divine Events by Helena
Helena Parker caters to brides who don’t want to spend thousands of dollars for a wedding planner but still need help. Clients hire her to deal with vendors in the final two weeks leading up to the wedding and manage the flow of events on the day, which typically requires about 20 hours of work. Unlike a full-service planner, she isn’t involved in early-stage planning and doesn’t help choose colors, flowers, food or music.
The Same-Sex Wedding Expert
Bernadette Coveney Smith, 14 Stories
Boston and New York
Bernadette Coveney Smith capitalized early on the same-sex marriage movement. When the Massachusetts Supreme Judicial Court ruled in 2003 that same-sex couples had the right to marry, she quit her job at a Boston nonprofit organization and launched her same-sex wedding planning agency, 14 Stories.
The Destination Wedding Planner
Alison Hotchkiss, Alison Event Planning & Design
San Francisco and New York
In 2003, when Alison Hotchkiss started planning weddings in exotic locales, the term “destination wedding” wasn’t yet part of the lingo, and only three other U.S. planners specialized in lavish locations.
Other wedding niches could be Goth, Sexy, Country, Glee…you name it! There are as many different kinds of people as potential niches. It differentiates you if you choose one of them instead of trying to service all of them.
It just makes marketing sense…
- The Role of Social Media in Niche Marketing (business2community.com)
- What’s Your Niche? (wishcreative.wordpress.com)
- Effectively Research Your Market, Understanding Your Audience & Creating Empathy (gulyani.com)
- 8 Ways to Ace Niche Marketing (openforum.com)