Do Customers Love You? 5 Questions to Ask

Your customers may ‘like’ your Facebook page but do they actually LOVE you? That’s such an overused word but I don’t mind. I use it for everything because like any consumer, I’m passionate about the products and services I spend my life with. How about you? Answer these questions to see if your customers are feeling the love too.

1. Does your company generate organic buzz?

What makes people want to share the word about your company?

2. Do you provide your consumers with a simple, compelling marketing message?

Make it easy to share your message by giving your customers the language to put to the experience.

3. How do you reward your customers?

Consumers want to feel special and valued.

4. Do you really, really know your target customer and where to reach them?

Where do your customers hang out online (and in person)? National organizations, community groups, high-profile blogs and online communities are important to your campaign.

5. Are you giving your customers a reason to keep coming back?

Your audience will naturally generate buzz if you give them a reason to talk about you, offer them a good laugh with a fun video, or touch their hearts through a program that gives back.

via Do Customers Love You? 5 Questions to Ask.

As a small business marketing consultant, I ask these questions of my clients every day. If you’re a small biz owner and you don’t know the answer, then it’s high time you started to hang out with your target peeps and get into their world to understand their perception of you and your competitors.

The real tell, of course is whether your business is growing or not. I still say ask the questions because no matter what, you should always know if somebody loves you.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let’s talk!

5 Ways to Prepare for Next Year

So it’s the first week in 2013 and I’m back at my desk. Are you wondering what you should be doing now that the new year’s started? Are you excited or a little anxious about the coming year? Here are some great tools to get you started as soon as you’re back to work:

1. Clean Out Your Email

Only leave emails in your inbox that require specific action. You may be surprised at what you find. There may even be opportunities you missed earlier in the year. Delete everything else.

2. Sort Through Your Facebook Friends

Hint: If you don’t know who they are and how you met them then they aren’t really friends. One of the reasons you can’t keep up with the news-feed is that too many people are posting things you don’t care about.

3. Sort Out Your LinkedIn

Go through your list, look at the profiles and identify 10 specific people who can actually help you with your desired objectives. Send each of them a Happy New Year greeting and begin a conversation.

4. Clean Your Desk

Move as much paperwork to electronic filing as possible.  You’ll clear your view, your mind, and might even save a tree or two.

5. Set Your Top 5 Priorities for Q1

Start the year with clear purpose. Take a few hours to identify the five priorities that will advance your journey this year. Write out your top five initiatives for the next three months and post them on the wall by your desk.

via 5 Ways to Prepare for Next Year.

The most important one of the above 5 tips in my opinion is the last one where you need to have your Top 5 Priorities for Q1. My Top 5 are: 1. Get 5 new clients in Q1 2. Secure 5 new speaking engagements 3. Write my book 4. Re-do my website 5. Get 3 more consulting jobs.

I can’t wait. Write me and tell me about your Top 5 Priorities in 2013!

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let’s talk!