The Crazy Things That Happened To Me In Dallas

badflightI broke through my personal barriers of leaving my 5-year-old (and my 45-year-old) behind for the first time for a chance to grow my coaching business at a US conference. So many wild and wonderful things happened and in case you’re also going to be trying on new and scary things to grow your own biz, I thought I’d share them with you and save you the hassle.

My Pinky Got Me Stuck At Customs

Perhaps one of my biggest worries was that I’d be questioned at the US border about why I was an exhibitor, potentially taking American jobs away from Americans. I asked a thousand people about what to say or not say if questioned. The answers varied wildly, some saying they lied about having a booth and others saying it was completely safe to be honest about exhibiting at a US trade show. Armed with this dubious information, I got my Nexus card out (the pre-approved security card that allows a simple finger print and eye scan to fast track you through customs) and went to their automated machines. When I couldn’t get my fingerprints to register on one machine, I kept hopping to the next one and the next one in a panic. I started to get noticed by the guards so I just hit ‘accept’ and printed out a receipt. On the receipt was a cut-off picture of my head and a giant black X. Not good. Then when I gave it to the officer at the gate, he asked me to step in the ‘little room’. Oh my God, I thought here comes the cavity search. Well, I learned that it was because my Pinky finger hadn’t registered strong enough and next time I should press my other hand on it to get a better impression. Without a single question, I was allowed through. Phew.

My Breast Milk Got Me Clients

The first morning of the conference, I volunteered to take the microphone and talk about what made me happy in the breakout session. In front of hundreds of women, I told the story of how I’d stopped scuba-diving when I gave birth because when I was breastfeeding, I was worried about the pressure squeezing milk out into my wetsuit. I have no idea how that story came out but if you know me, you wouldn’t be surprised about it. I got 2 clients and many many comments from countless women throughout the 4 days I was there because of that story. My point about being authentic and unafraid to spill your truths was proven.

What I Got From Air Canada’s 10-hour Delay

After an exhausting 4 days, I was ready to go home and kiss my little guy’s chubby belly. I got to the airport and 5 hours later, my flight that kept getting delayed was cancelled. It then took 2 hours for the hotel vouchers and rebookings to be done. All this happened with not a single word of information, apology or update from the 3 Air Canada employees who were overwhelmed by the event. Most people in the line up after an 8-hour wait were surprisingly poised and patient. Some started screaming at the staff and yes, they were served first. People became friends, commiserated together and bonded.

A very smart frequent traveler was the one person who, as soon as he heard about the cancellation, hopped onto his tablet, rebooked his own flight online and left without waiting for a voucher. I myself did the same 1 hour later with my darling hubby’s help on the phone. So if this happens to you, leave. You can rebook yourself from your own hotel. Also, the airline will reimburse your hotel, just send in your receipt. Those poor people didn’t know so they waited. The next day, after another 3 hour wait, I sat next to a gentleman who is going to become my next VIP client. How’s that for destiny?

When you scare yourself and leave the safety of your everyday life, you go so much further than you could ever imagine!

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

3 Simple Steps To Pick Your Ideal Client (VIDEO)

Hi, this is Chala Dincoy from Coachtactics.com your no-nonsense marketing coach who gives your small business a booster shot in the arm. In this video, I’m going to be addressing a big headache of small businesses -How Do I Pick My Ideal Client?

First of all, I want to congratulate YOU ON KNOWING that your business needs an ideal client. Somehow, you’ve figured out that  you will run out of time, energy and money fast if you try to go after EVERYONE and market to every type of client.

Let me put you out of your misery and tell you the quickest way to pick your ideal client group to work with. There are 3 criteria that you can use when deciding on a target market.

First Simple Step

First you write down a whole bunch of different target groups you could have.  Say Housewives, Dentists, Mining Companies, etc. Then you put them through these three criteria to pick the best one. The first criteria is whether there’s a fit with that target client and your own personality, background and skill set. I mean if you’re a vegan targeting meat companies like a client of mine once did, you may want to rethink that one.

Second Simple Step

Number 2 criteria to pick your ideal client group is whether they can afford to pay you the level of income you want to make.  I mean, what if your soul cries out to help a group of people who are broke? I say, do like I do and get more paying clients so you can give away a portion of your time as charity to those who are less fortunate.

Third Simple Step

The last criteria in choosing your ideal client group is access. Do you have or can you easily get access to large groups of these people. For example, a client who wanted to target millionaires found that she couldn’t afford to join their clubs or networks and didn’t have a single millionaire in her personal network. So, do yourself a favour when you’re planning to grow your business and use these 3 simple criteria to pick the right target client.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

Answer The Miracle Happiness Question

Have you ever wondered how one question could make you happy? Psychologists at the Canadian Positive Psychology Association conference that I was at last week sure did. They went further than wondering about it. They researched it. That’s right, I attended a 2 day conference with 400 happy people who did and presented research about happiness.

One of the researchers found that when a “miracle” question was asked, it gave perspective to people who felt strife in their lives. It made them actually feel better.

The question?

If you woke up and your world is exactly how you want it to be , what would be the evidence that it’s how you want it to be?

So of course, being a small business coach, I ask that question for your business. What would be the evidence that your business would be exactly how you want it to be?

Top 5 Indicators

Based on all my conversations with hundreds of small businesses that I talk to each year, I’ve taken a good guess at (and included some of my own) indicators that would be evidence that our businesses would be exactly as we dreamed:

1. All My Clients Value And Adore Me and Vice Versa

2. I Never Have To Sell And Market

3. I’m Making Tons Of Money That Grows Each Year

4. I Don’t Work Long Hours

5. I Never Have To Do Anything Uncomfortable

Other Questions To Ask

  • What would you do differently if you woke up to your ideal life?
  • What would be different compared to your life now?
  • Where do you rate yourself right now, on a scale of 0 to 10 (10 being the ideal)?
  • What’s different from being at a 0 vs. where you’re at now?

When you feel yourself getting down about your business, refocus your energies by asking yourself the “Miracle” question and see if you have anything to be happy about!

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

 

 

 

10 Terrible Excuses Not To Market Your Small Business

excuseAs a small biz marketing guru, I’ve heard them all. They have one thing in common: They are all excuses that are holding you back from your dreams. They are false beliefs you picked up somewhere from your family, your culture, the media, a bad experience..you name it. I can go on.

Here are the ones that I’ve heard most often. See if you can spot yourself in one.

1. I Have No Time

I once heard a quote that said ‘Time is a created thing. When you want to, you find it.’ I couldn’t agree more.

2. No Money

The way that I marketed my business when I first started my coaching practice almost 3 years ago was practically for free. I went networking at low-cost events and got on the phone to book myself in as a speaker in front of crowds I wanted to penetrate. In addition, through social media, I could reach almost anyone I wanted to and did. You will never have enough money if you make this one an excuse.

3. No Connections

Didn’t I just mention social media? Not only that, but when you reach out to your own friends and family and give them a clear picture of your ideal client and ask for their help in meeting them, you will be surprised at how many connections you truly have.

4. Don’t Like To Network

I used to be against networking. I bit the bullet and kept going to the same events that my ideal clients go to. Over and over and over again. Now, I’m surprised if I don’t know at least 10 people at ANY event I go to. The very first ones I used to go to, I’d ask the organizers’ help in getting introduced around. In others, I’d find one accommodating soul at the buffet and ask if they knew anyone and ask to be introduced. The rest is history.

5. Don’t Know What To Do To Market

If you’re truly clueless about whether you should be networking or advertising, then get some help. There are thousands of business coaching programs available at every price point. If you’re starting from zero, you need help. Stop wasting your time with this excuse and learn what to do.

6. Can’t Market Until My New Product Launch

Or until I finish my new certification or until my lease is up or until etc etc. This is a time-honored delay tactic and the granddaddy of all excuses. It’s a false belief that what you offer isn’t enough until you get something to complete you. Even if your entire business is the new product, you still don’t have to wait for the launch to start marketing. Ever heard of teaser campaigns?

7. It’s Icky To Self-Promote

This is a huge excuse and an honest to goodness belief that a lot of my clients have. Do the work to flip that belief (see my post on Dr.Joe Dispenza’s work to help you) or you’ll go bankrupt fast. If you didn’t self promote, you would continue to be the best kept secret in town and help no more than a handful of people in the world. Is that what you were born for? Surely your destiny can’t be meant to have you playing so small?

8. I’m No Good At It

I’m no good at beach volleyball, snowboarding, scuba diving, running, speaking French at cocktail parties, keeping my opinions to myself..and I can go on and on. I do it anyway and guess what..the more I do it, the better I get. Ditch your excuse and get out there.

9. I Have A Young Family

Oh, this doozy was mine for ages. I didn’t want to leave my 5-year-old at home and go out networking or travel out-of-town to large conferences and speaking gigs. Well, some wise women (one being Sandra Yancey) had me changing my perspective about this and I began to see it as simply the excuse that it was. I’m not like the George Clooney Up In The Air character where he was gone 300 days of the year. I only venture out-of-town once a month for a few days. The networking also isn’t so bad because I get to see him during the day.

10. I Need To Make Money So I Have To Work IN The Biz

Well, this is perhaps the biggest place to hide for entrepreneurs-their work. I have clients who build their businesses with me and get so busy with client work that they literally drop our marketing work entirely. I get a call from them during their dead season a few months later asking to start the work up again. Biz growth is a mean mistress. Unless you build it into your busy life all the time, she will not want you back easily.

I hope you were NOT able to recognize yourself in this list. Maybe there are even a few excuses I’ve missed. Let me know..I always love a good chuckle.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

What My Superhero Power Would Be

picnicmanWhen I found out that a multimillionaire, multi-talented serial entrepreneur named Tina Roth Eisenberg credits her success with her ability to answer one single question, I was intrigued. The question was:

If you were a superhero, what would your superpower be?

What The Successful Said

She said that almost all the successful people she met were able to answer this question instantly. For example according to the Inc. magazine article, John Maeda, who led the MIT Media Lab and Rhode Island School of Design, responded with “curiosity.” Maria Popova, who curates the popular Brain Pickings blog by reading 12-15 books a week, said “doggedness.” Eisenberg’s own superpower? Enthusiasm.

What I Said

I really loved this question because it made me realize that my own answer is the focus of my business and it’s simply this:

To enable people to overcome their childhood crap around money (which translates to their ability to market and sell themselves).

Yup, this is my life mission.

Your Focus

If you think about what your greatest mission in life and in your business is, then wouldn’t you naturally want that to be your superpower?

For example, a client who is a financial advisor recently decided to become ‘the business tax deductions expert’. Imagine a superhero looking at your finances and finding missing deductions to hand you unexpected savings out of the blue! How about another client who helps women get over hot flashes through simple dietary changes? That’s a superpower any woman would love.

If you don’t have a niche, you probably haven’t met me or haven’t had the pleasure to speak to me about this topic that’s my personal frustration with businesses I meet. I try not to cringe every time someone tells me that they work with everyone and do everything.

I want to convince every one I meet from every industry and every walk of life that indeed, life is sweeter when your business has a focus (a niche) and you can’t become a superhero if you don’t have one main strength. Otherwise the Xmen franchise would star a single hero and wouldn’t that be boring to watch?

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk