Hi, this is Chala Dincoy from Coachtactics.com your no-nonsense marketing coach who gives your small business a booster shot in the arm. In this video, I’m going to be addressing a big headache of small businesses -How Do I Pick My Ideal Client?
First of all, I want to congratulate YOU ON KNOWING that your business needs an ideal client. Somehow, you’ve figured out that you will run out of time, energy and money fast if you try to go after EVERYONE and market to every type of client.
Let me put you out of your misery and tell you the quickest way to pick your ideal client group to work with. There are 3 criteria that you can use when deciding on a target market.
First Simple Step
First you write down a whole bunch of different target groups you could have. Say Housewives, Dentists, Mining Companies, etc. Then you put them through these three criteria to pick the best one. The first criteria is whether there’s a fit with that target client and your own personality, background and skill set. I mean if you’re a vegan targeting meat companies like a client of mine once did, you may want to rethink that one.
Second Simple Step
Number 2 criteria to pick your ideal client group is whether they can afford to pay you the level of income you want to make. I mean, what if your soul cries out to help a group of people who are broke? I say, do like I do and get more paying clients so you can give away a portion of your time as charity to those who are less fortunate.
Third Simple Step
The last criteria in choosing your ideal client group is access. Do you have or can you easily get access to large groups of these people. For example, a client who wanted to target millionaires found that she couldn’t afford to join their clubs or networks and didn’t have a single millionaire in her personal network. So, do yourself a favour when you’re planning to grow your business and use these 3 simple criteria to pick the right target client.