What would you do if a client told you she disliked you? What if it was a client you liked and respected as someone smart and successful in her business? Well, that’s what I found out, when I asked the same client for a referral. Here’s the unedited version of the email that the new prospect (now client) got from my client. Of course, identities have been protected.
On Wed, Aug 27, 2014 at 1:33 PM, xxxx wrote:
Hi, I have been speaking with Chala and she gave me your name as a ref. Basically ,How long have you been working with her and have you achieved the results you wanted? Thanks,M
Sent from my iPhone
Subject: Re: Chala Reference
‘Hello M, Thank you for reaching out…I LOVE LOVE LOVE Chala.
I will honestly tell you that I didn’t like her in the beginning because she put me in my uncomfortable zone. Once I committed to be uncomfortable, I fell in love. I really didn’t think I would ever like Chala because she is no-nonsense and had me focusing on things that I really didn’t think were going to help me. I kept at it each time I thought about the hefty price tag on her service. Once I was able to follow her instruction, do my homework and focus on marketing tasks assigned, I started to see results. First and most importantly in how I felt about marketing my company and secondly in terms of clarity. I never thought I could feel so proud and clear about marketing my business. one piece of advise – ask ask ask ask for help in everything marketing because she has her finger on the pulse. Every time I changed voice-mail greeting, email signature, newsletter title, networking groups – I consulted with Chala and have seen a positive increase in either clients, leads or new knowledge.
I am now ignoring my phone more and trying to handle the recent influx…it took 2-3 months to feel this influx, but i have had many small increases in all areas along the way. Now my problem is hiring to keep up with the new business:O)
I am very happy i stuck it through and pushed myself to enjoy the discomfort. For the first time in 5 years i have a marketing plan, strategy and calendar and every thing that is considered marketing in my business is sending the same message. I have connected with many “marketers” and none of them are as all-inclusive in their marketing approach as Chala.
now to figure out how to keep Chala in my life, she is worth every penny and more!!
You cannot go wrong here unless you choose to do nothing. Let me know if you have any questions.
All the best! S
What did I learn from this very insightful correspondence? That once you burn through your discomfort and your fears and stop blaming things, people and circumstances, THAT’S when you truly experience growth.
This is not a brag-blog. This is a reminder and a message to all my coach and consultant community who have been called (because I believe it is a calling!) to help others through your gift. Your first job isn’t to teach them a skillset, it’s to teach them a mindset. It’s to hold their hand through the fire of fear and discomfort. Do I have clients who quit when they get uncomfortable? Hell yes. I heard a scary stat somewhere that 80% of coaching clients don’t implement what their coach tells them. But do the ones that push themselves past the discomfort benefit? Well, you’ve read it yourself.
What discomfort do YOU have to push yourself through?