The Fearless Entrepreneur

Fearless (1993 film)

Image via Wikipedia

I have a new client, Andy. He is my ideal client because of only 1 thing–he is fearless.  In our first meeting, I gave him a laundry list of a million things to do. Most of them were against his nature, uncomfortable and never before tried things. Things like creating his own video and changing his website and picking a specific niche and cold calling strangers and setting up a webinar and the list goes on and on and on. Well, he had it all done in less than a week.

Here’s his first ever call prep form for which he has given me permission to share (call prep form is something clients fill out before each coaching call together). I remind you that the below was sent after only our first 1 hour session together!! Continue reading

Doing the hard thing to grow your small business

Audre Lorde

Audre Lorde (Photo credit: K. Kendall)

Every Monday, I drop off my 2 year old at a nursery play program for speech delayed toddlers (which he is). He screams and cries even before we get there and it is excruciating to take him there and to let him go for 2 hours while I wait outside the door, hearing his cries.

The third time this happened, I asked the director of the program why I should continue to put both my son and I through this weekly torture. She smiled and gently said “you are giving him a gift by bringing him here. Here, he learns how to adapt and be more sociable. This is a strength for him and only you can help him get that.” She then suggested that I move to a waiting area on another floor to avoid hearing the screaming.

I installed myself there in trepidation and looked up on the wall as I was waiting. A picture of an African American woman’s face was on the poster with this quote:

When I dare to be powerful – to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.
Audre Lorde- author, poet, human rights activist in the ‘50s

And wow, did that ever bring it all together for me. I am constantly thinking about my clients and the hard things I ask them to do each and every day. Like public speaking in front of people, like asking for the sale, like changing their sales strategy. I know it’s as excruciatingly difficult for them as leaving my son screaming for 2 hours every week.

But I also know that my clients were born with a gift that only they can give to the world in their own unique way and by letting their fears keep them back, they are not able to realize their vision of serving others.

So I ask you, the small business owner to look at what you’ve been afraid of doing and I ask you to dare to be powerful in the service of your vision-whatever that might mean for you.

With kindness as always,
Chala

Speednetwork much?

Here is my virgin run on a video blog (screencapture not flattering!) about my virgin run on my speednetworking. A week of firsts! Whew..
If you’ve ever wondered what it’s like to speednetwork, here’s my short take on it. Can you spell sweaty?
With Kindness as always,
Chala

Niche-Phobia getting you down?

High Anxiety
 

Experiencing High Anxiety when you think about picking a Niche? What exactly is Niche-Phobia, you ask? It’s when you start sweating from every orifice once someone tells you that to get more clients, you need to market to one specific client group (e.g. overworked IT professionals) and offer only one product or service (e.g. Work-life balance coaching). Sound familiar?
The concept of niching is very well-known and highly touted by not just me (see my previous post on this http://coachtactics.com/2011/10/14/e-zine-volume7-%e2%80%9cwhat-exactly-is-it-that-you-do%e2%80%9d/ ) but by all business and marketing experts.
So why is it that I run across Niche-Phobia (coined so cleverly by a very smart client of mine this week) as almost the biggest problem of start-ups?
Here are some of my thoughts on this…

Continue reading

The Lonely Solopreneur

Your better half doesn’t want to hear another word about the business and none of your friends really understand what you do for a living. Their advice is often well meaning but grossly misplaced and pretty much useless. There is nowhere to turn, no one to vent to. Does that sound familiar?

If you are the sole proprietor of a business, you have earned the title of ‘solopreneur’. One is the loneliest number as the song goes and after all, that’s what solo means. In business and in life.

Unless you’re the lucky exception, this e-zine is written for you, the solopreneur who feels alone.

Having worked with numerous solopreneurs as a coach, I catalogued my observations of why this phenomenon exists and what can be done about it.

  1. Solopreneurs have no one to ask about big business decisions

Often when solopreneurs are setting up their business, they fall into their strategy. That is, they don’t give much thought to or do much research about the following:
-what should my niche offering be? (ie. What product or service will be my main bread and butter?)
-who should my niche target customer be? (ie. Who should I pursue to sell this offering to?)
-What is my brand character?
-What pricing structure is in line with my brand character and competitive set?
-How will I reach my customers (distribution and communication)
-Where do my target customers most congregate?
-How can I speak to them at those places?

Some business owners aren’t even aware of the scope of decisions they need to make ABOUT their business before they spend a single penny more ON the business.

What’s fascinating is that even when the solopreneur’s business directly involves creating a business strategy for others, this is a step that gets missed or doesn’t get the attention it deserves. Continue reading