10 Terrible Excuses Not To Market Your Small Business

excuseAs a small biz marketing guru, I’ve heard them all. They have one thing in common: They are all excuses that are holding you back from your dreams. They are false beliefs you picked up somewhere from your family, your culture, the media, a bad experience..you name it. I can go on.

Here are the ones that I’ve heard most often. See if you can spot yourself in one.

1. I Have No Time

I once heard a quote that said ‘Time is a created thing. When you want to, you find it.’ I couldn’t agree more.

2. No Money

The way that I marketed my business when I first started my coaching practice almost 3 years ago was practically for free. I went networking at low-cost events and got on the phone to book myself in as a speaker in front of crowds I wanted to penetrate. In addition, through social media, I could reach almost anyone I wanted to and did. You will never have enough money if you make this one an excuse.

3. No Connections

Didn’t I just mention social media? Not only that, but when you reach out to your own friends and family and give them a clear picture of your ideal client and ask for their help in meeting them, you will be surprised at how many connections you truly have.

4. Don’t Like To Network

I used to be against networking. I bit the bullet and kept going to the same events that my ideal clients go to. Over and over and over again. Now, I’m surprised if I don’t know at least 10 people at ANY event I go to. The very first ones I used to go to, I’d ask the organizers’ help in getting introduced around. In others, I’d find one accommodating soul at the buffet and ask if they knew anyone and ask to be introduced. The rest is history.

5. Don’t Know What To Do To Market

If you’re truly clueless about whether you should be networking or advertising, then get some help. There are thousands of business coaching programs available at every price point. If you’re starting from zero, you need help. Stop wasting your time with this excuse and learn what to do.

6. Can’t Market Until My New Product Launch

Or until I finish my new certification or until my lease is up or until etc etc. This is a time-honored delay tactic and the granddaddy of all excuses. It’s a false belief that what you offer isn’t enough until you get something to complete you. Even if your entire business is the new product, you still don’t have to wait for the launch to start marketing. Ever heard of teaser campaigns?

7. It’s Icky To Self-Promote

This is a huge excuse and an honest to goodness belief that a lot of my clients have. Do the work to flip that belief (see my post on Dr.Joe Dispenza’s work to help you) or you’ll go bankrupt fast. If you didn’t self promote, you would continue to be the best kept secret in town and help no more than a handful of people in the world. Is that what you were born for? Surely your destiny can’t be meant to have you playing so small?

8. I’m No Good At It

I’m no good at beach volleyball, snowboarding, scuba diving, running, speaking French at cocktail parties, keeping my opinions to myself..and I can go on and on. I do it anyway and guess what..the more I do it, the better I get. Ditch your excuse and get out there.

9. I Have A Young Family

Oh, this doozy was mine for ages. I didn’t want to leave my 5-year-old at home and go out networking or travel out-of-town to large conferences and speaking gigs. Well, some wise women (one being Sandra Yancey) had me changing my perspective about this and I began to see it as simply the excuse that it was. I’m not like the George Clooney Up In The Air character where he was gone 300 days of the year. I only venture out-of-town once a month for a few days. The networking also isn’t so bad because I get to see him during the day.

10. I Need To Make Money So I Have To Work IN The Biz

Well, this is perhaps the biggest place to hide for entrepreneurs-their work. I have clients who build their businesses with me and get so busy with client work that they literally drop our marketing work entirely. I get a call from them during their dead season a few months later asking to start the work up again. Biz growth is a mean mistress. Unless you build it into your busy life all the time, she will not want you back easily.

I hope you were NOT able to recognize yourself in this list. Maybe there are even a few excuses I’ve missed. Let me know..I always love a good chuckle.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

What My Superhero Power Would Be

picnicmanWhen I found out that a multimillionaire, multi-talented serial entrepreneur named Tina Roth Eisenberg credits her success with her ability to answer one single question, I was intrigued. The question was:

If you were a superhero, what would your superpower be?

What The Successful Said

She said that almost all the successful people she met were able to answer this question instantly. For example according to the Inc. magazine article, John Maeda, who led the MIT Media Lab and Rhode Island School of Design, responded with “curiosity.” Maria Popova, who curates the popular Brain Pickings blog by reading 12-15 books a week, said “doggedness.” Eisenberg’s own superpower? Enthusiasm.

What I Said

I really loved this question because it made me realize that my own answer is the focus of my business and it’s simply this:

To enable people to overcome their childhood crap around money (which translates to their ability to market and sell themselves).

Yup, this is my life mission.

Your Focus

If you think about what your greatest mission in life and in your business is, then wouldn’t you naturally want that to be your superpower?

For example, a client who is a financial advisor recently decided to become ‘the business tax deductions expert’. Imagine a superhero looking at your finances and finding missing deductions to hand you unexpected savings out of the blue! How about another client who helps women get over hot flashes through simple dietary changes? That’s a superpower any woman would love.

If you don’t have a niche, you probably haven’t met me or haven’t had the pleasure to speak to me about this topic that’s my personal frustration with businesses I meet. I try not to cringe every time someone tells me that they work with everyone and do everything.

I want to convince every one I meet from every industry and every walk of life that indeed, life is sweeter when your business has a focus (a niche) and you can’t become a superhero if you don’t have one main strength. Otherwise the Xmen franchise would star a single hero and wouldn’t that be boring to watch?

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

What I’m Addicted To

Did watching this video make you feel good inside? Well, apparently you should remember that feeling and think of it at least once everyday if you want to change the thoughts that you’ve become addicted to which might be limiting your success.

At least that’s what I learned this weekend where my mind was blown away by a seminar by Dr.Joe Dispenza, scientist extraordinaire and author of the best-selling book ‘You Are the Placebo’.

Omg is all I can say. I learned the scientific reason why some of my clients get stuck even if they have the perfect marketing plan. It’s the same reason why I’ve been stuck all my life at the same level of income until very recently.

Here is how it all works:

1. You have an experience (usually when you’re a kid): Your Dad works even while he’s sick, too scared to call in a sick day to work because he’s afraid of being let go. Your Mom is the coupon lady. Money is a topic of stress.

2. Then you have a thought: You have to work really hard to make a lot of money

3. Then your brain produces a chemical and sends it to the appropriate response organ (something called neuropeptides activate the gut hormones for example)

4. Then you feel an emotion: probably fear around money or sadness that your family is going through hardship

5. Then your body is now craving that same hormone because it’s addicted to it, so it asks the mind to produce the same type of thought

6. Then your mind thinks another thought that’s similar to produce a similar hormone: It is really hard to be a success

7. Then the body says ‘oh, thank you for sending me that chemical so I can produce the same hormone, I was really missing that!’

8. Then your brain keeps firing the same thought pattern that produces the same chemicals that produces the same hormones in your body.

9. What fires together wires together. This is when your body literally becomes your mind since it keeps telling the mind what to feel to feed it’s addiction to the hormone.

10. Your thoughts become a habit

11. Your thoughts become your attitude

12. Your thoughts create your destiny

Dr.Joe argues that this is where all disease comes from and where all your limitations come from. To break this vicious addiction and to have different outcomes, you need to bring up and fire different thoughts that produce different and positive results such as ‘it’s easy to make money’. You have to dedicate time every day to do this otherwise you can’t rewrite your brain and body.

I am still floating on a cloud and buzzing with my own possibilities. What about you?

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

The Biggest Mistake Business Owners Make When Introducing Their Services

Hi, this is Chala Dincoy from Coachtactics.com your no-nonsense marketing coach who gives your small business a booster shot in the arm. In this video I’m going to tell you about the biggest mistake of business owners when introducing themselves and solve the mystery of how exactly you should be talking about what you do so that people end up asking for your business card after they meet you.

Every week, I’m at crowded networking events where people are given the proverbial 2 minutes of self-introduction air time. Most people cringe when this happens because they just aren’t sure what will get people interested in what they do and what they can say to raise eyebrows in pleasant surprise.

Here’s what I recommend that you do. The biggest mistake is talking about your company or your products. Instead, YOU NEED TO walk into a meeting or an event knowing what the number one problem of the group is. For example, if it’s a small business network group, their main challenge will be getting more clients. If it’s a group of mining executives, it will be the erosion (pardon the pun) of their profits in the last 2 years.

So know the specific major pain point of the people you’ll be talking to. THEN, make sure that your introduction talks about their pain and what your solution to that pain is. For example, an introduction we crafted for a client who targets multinational IT companies and sells them language tutoring services introduces herself this way: I help multinational IT companies who suffer from a loss of productivity due to language barriers between headquarters and their regions. We help them communicate better and adapt quicker to cultural differences between them which skyrockets their productivity in record time.

So if you can also stop talking about yourself, your address or your next big project when you meet potential clients and instead start to talk about their pain and their industry challenges, you will have them fall in love with you at Hello. So now that you know what to say to people, you need to know where to hang out to find them.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

The Absolute Fastest Way To Find WHERE Your Ideal Clients Hang Out (VIDEO)

Hi, this is Chala Dincoy from Coachtactics.com your no-nonsense marketing coach who gives your small business a booster shot in the arm. In this video, I’m going to address THE most asked question I get when I meet small businesses—WHERE do I find my ideal clients?

If this question has plagued you as a small business owner, I guarantee it’s because a. you don’t have a specific group of ideal clients, in other words a niche or b. you don’t do market research to find out more about your target clients.

So if you don’t know where to find your ideal clients, start by focusing on WHO that ideal client is. Then do the research by asking THEM–yes as crazy as it sounds– ask your ideal clients where they hang out in large groups with others who are just like them. Ask them what they read or what social media groups they are active in. Ask them what clubs or associations they belong to. Ask them what trade shows and conferences they attend. Ask them what charities they support or what major suppliers they use. Then use various marketing activities to get into their world. That’s where you find your ideal clients—WHERE THEY TOLD YOU THEY’D BE! So how exactly do you ask them, you might be wondering. I recommend giving something to potential clients BEFORE asking for their help in getting this information.

My clients offer free lunch and learns or a bonus assessment or a free makeover in exchange for a 5 minute informational interview. Most of my clients get clients during the research phase. You see how you can’t go wrong with your marketing if you just ask your clients where they go? Then you go with them! After all, marketing is simply telling your ideal client that you can help them with their pain.

To intercept them with this message consistently, you need to know WHERE they are. So get out there, first ask them where they go and then be present with your message in their world—over and over and over again.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk