When My Client Said She Didn’t Like Me

hateWhat would you do if a client told you she disliked you? What if it was a client you liked and respected as someone smart and successful in her business? Well, that’s what I found out, when I asked the same client for a referral. Here’s the unedited version of the email that the new prospect (now client) got from my client. Of course, identities have been protected.

On Wed, Aug 27, 2014 at 1:33 PM, xxxx wrote:

Hi, I have been speaking with Chala and she gave me your name as a ref. Basically ,How long have you been working with her and have you achieved the results you wanted? Thanks,M

Sent from my iPhone

Subject: Re: Chala Reference

‘Hello M, Thank you for reaching out…I LOVE LOVE LOVE Chala.

I will honestly tell you that I didn’t like her in the beginning because she put me in my uncomfortable zone.  Once I committed to be uncomfortable, I fell in love.  I really didn’t think I would ever like Chala because she is no-nonsense and had me focusing on things that I really didn’t think were going to help me.  I kept at it each time I thought about the hefty price tag on her service.  Once I was able to follow her instruction, do my homework and focus on marketing tasks assigned, I started to see results.  First and most importantly in how I felt about marketing my company and secondly in terms of clarity.  I never thought I could feel so proud and clear about marketing my business.  one piece of advise – ask ask ask ask for help in everything marketing because she has her finger on the pulse.  Every time I changed voice-mail greeting, email signature, newsletter title, networking groups – I consulted with Chala and have seen a positive increase in either clients, leads or new knowledge.

I am now ignoring my phone more and trying to handle the recent influx…it took 2-3 months to feel this influx, but i have had many small increases in all areas along the way.  Now my problem is hiring to keep up with the new business:O)

I am very happy i stuck it through and pushed myself to enjoy the discomfort.  For the first time in 5 years i have a marketing plan, strategy and calendar and every thing that is considered marketing in my business is sending the same message.  I have connected with many “marketers” and none of them are as all-inclusive in their marketing approach as Chala.

now to figure out how to keep Chala in my life, she is worth every penny and more!!

You cannot go wrong here unless you choose to do nothing.  Let me know if you have any questions.

All the best! S

What did I learn from this very insightful correspondence? That once you burn through your discomfort and your fears and stop blaming things, people and circumstances, THAT’S when you truly experience growth.

This is not a brag-blog. This is a reminder and a message to all my coach and consultant community who have been called (because I believe it is a calling!) to help others through your gift. Your first job isn’t to teach them a skillset, it’s to teach them a mindset. It’s to hold their hand through the fire of fear and discomfort. Do I have clients who quit when they get uncomfortable? Hell yes. I heard a scary stat somewhere that 80% of coaching clients don’t implement what their coach tells them. But do the ones that push themselves past the discomfort benefit? Well, you’ve read it yourself.

What discomfort do YOU have to push yourself through?

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

What You Can Learn About Marketing From Lady Gaga

jackiehuba

Jackie Huba speaking about Lady Gaga

Yesterday, I fell in love with Lady Gaga. I must admit, I initially thought that she was a little too out there for me. Then, I watched a speaker named Jackie Huba who wrote a book about marketing lessons from Lady G speak about why she was a marketing genius who was named the top influencer of our decade by Time Magazine!

Here are the lessons she learned from Lady Gaga about marketing:

Focus On Your 1%

Forget about the 80-20 rule where you concentrate on 20% of the customers who are responsible for 80% of your sales volume. Get even more specific, down to your RAVING crazy-fanatic-would-die-for-you fans that actually make up only 1% of your customers.

Lady Gaga calls them her Little Monsters. She calls herself Mother Monster. She has created clubs and websites for her 1%. She lavishes her love and attention on these people and they love her back and bring other fans to her franchise. What can you do for your 1% that you’re not doing right now?

Create A Community

When Lady Gaga wanted to create an online community for her Monsters, she didn’t like Facebook, she didn’t like Twitter so she paid a software company to create one for her. Littlemonsters.com allows her to directly and deeply connect with her fans. It makes them feel special and different than any other community. What can you do to create a community around what you do?

Lead With Your Values

Did you know that Lady Gaga is a staunch advocate of anti-bullying and LGBT causes, funding and speaking to support these causes with her Born This Way Foundation? Did you know that at her concert, she created colourful buses where fans who are being bullied can get counseling? People are in love with her values. Her music supports her values. Her marketing supports her values. Are you doing enough to talk about your values in your business?

Be Different

When Coty approached Lady Gaga to do a perfume deal, she refused to be like Britney Spears, Justin Bieber or Christina Aguilera. She made Coty go back to their scientists and create a black liquid that sprayed on clear and named it the title of her first album called Black. The name was also a message about her views on how dark fame could be.  She then created a multi-million dollar video to launch it that rivaled the best science fiction movie trailer in history. She captured an enormous market share in a very fragmented and competitive market. The CEO of Coty was quoted as saying that she forced the industry to change because she refused to do the same thing as everyone else. What are you doing differently than your peers in your industry?

Lady Gaga certainly taught an old marketer like me a few lessons and reminded me of the importance of values and community. Now, I’ve gotta think of my next meat-dress-move! What will be yours?

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

The Crazy Things That Happened To Me In Dallas

badflightI broke through my personal barriers of leaving my 5-year-old (and my 45-year-old) behind for the first time for a chance to grow my coaching business at a US conference. So many wild and wonderful things happened and in case you’re also going to be trying on new and scary things to grow your own biz, I thought I’d share them with you and save you the hassle.

My Pinky Got Me Stuck At Customs

Perhaps one of my biggest worries was that I’d be questioned at the US border about why I was an exhibitor, potentially taking American jobs away from Americans. I asked a thousand people about what to say or not say if questioned. The answers varied wildly, some saying they lied about having a booth and others saying it was completely safe to be honest about exhibiting at a US trade show. Armed with this dubious information, I got my Nexus card out (the pre-approved security card that allows a simple finger print and eye scan to fast track you through customs) and went to their automated machines. When I couldn’t get my fingerprints to register on one machine, I kept hopping to the next one and the next one in a panic. I started to get noticed by the guards so I just hit ‘accept’ and printed out a receipt. On the receipt was a cut-off picture of my head and a giant black X. Not good. Then when I gave it to the officer at the gate, he asked me to step in the ‘little room’. Oh my God, I thought here comes the cavity search. Well, I learned that it was because my Pinky finger hadn’t registered strong enough and next time I should press my other hand on it to get a better impression. Without a single question, I was allowed through. Phew.

My Breast Milk Got Me Clients

The first morning of the conference, I volunteered to take the microphone and talk about what made me happy in the breakout session. In front of hundreds of women, I told the story of how I’d stopped scuba-diving when I gave birth because when I was breastfeeding, I was worried about the pressure squeezing milk out into my wetsuit. I have no idea how that story came out but if you know me, you wouldn’t be surprised about it. I got 2 clients and many many comments from countless women throughout the 4 days I was there because of that story. My point about being authentic and unafraid to spill your truths was proven.

What I Got From Air Canada’s 10-hour Delay

After an exhausting 4 days, I was ready to go home and kiss my little guy’s chubby belly. I got to the airport and 5 hours later, my flight that kept getting delayed was cancelled. It then took 2 hours for the hotel vouchers and rebookings to be done. All this happened with not a single word of information, apology or update from the 3 Air Canada employees who were overwhelmed by the event. Most people in the line up after an 8-hour wait were surprisingly poised and patient. Some started screaming at the staff and yes, they were served first. People became friends, commiserated together and bonded.

A very smart frequent traveler was the one person who, as soon as he heard about the cancellation, hopped onto his tablet, rebooked his own flight online and left without waiting for a voucher. I myself did the same 1 hour later with my darling hubby’s help on the phone. So if this happens to you, leave. You can rebook yourself from your own hotel. Also, the airline will reimburse your hotel, just send in your receipt. Those poor people didn’t know so they waited. The next day, after another 3 hour wait, I sat next to a gentleman who is going to become my next VIP client. How’s that for destiny?

When you scare yourself and leave the safety of your everyday life, you go so much further than you could ever imagine!

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

3 Simple Steps To Pick Your Ideal Client (VIDEO)

Hi, this is Chala Dincoy from Coachtactics.com your no-nonsense marketing coach who gives your small business a booster shot in the arm. In this video, I’m going to be addressing a big headache of small businesses -How Do I Pick My Ideal Client?

First of all, I want to congratulate YOU ON KNOWING that your business needs an ideal client. Somehow, you’ve figured out that  you will run out of time, energy and money fast if you try to go after EVERYONE and market to every type of client.

Let me put you out of your misery and tell you the quickest way to pick your ideal client group to work with. There are 3 criteria that you can use when deciding on a target market.

First Simple Step

First you write down a whole bunch of different target groups you could have.  Say Housewives, Dentists, Mining Companies, etc. Then you put them through these three criteria to pick the best one. The first criteria is whether there’s a fit with that target client and your own personality, background and skill set. I mean if you’re a vegan targeting meat companies like a client of mine once did, you may want to rethink that one.

Second Simple Step

Number 2 criteria to pick your ideal client group is whether they can afford to pay you the level of income you want to make.  I mean, what if your soul cries out to help a group of people who are broke? I say, do like I do and get more paying clients so you can give away a portion of your time as charity to those who are less fortunate.

Third Simple Step

The last criteria in choosing your ideal client group is access. Do you have or can you easily get access to large groups of these people. For example, a client who wanted to target millionaires found that she couldn’t afford to join their clubs or networks and didn’t have a single millionaire in her personal network. So, do yourself a favour when you’re planning to grow your business and use these 3 simple criteria to pick the right target client.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

3 Signs You’ve Hired The Wrong Marketing Help

wrongmarketingHave you ever spent money on your marketing and wondered if you were throwing your money away? As a small business marketing coach, every day I meet small businesses who tell me their woeful tales of hiring some form of help in marketing and being disappointed. Here are 3 hints that you’ve indeed gone and hired the wrong marketing help.

1. They are an expert in implementing one element but not the strategy

If I had a dollar for every client who had hired a social media expert, an SEO guru, a website designer or a telemarketer to help their business growth and not gotten a single new client from their efforts, I’d be living in Hawaii on my retirement funds right now. An expert in one field of marketing can’t be responsible for the STRATEGY of your business. For that, you need to hire an expert who can help you determine your most viable niche, your ideal target client and your messaging. Without any of these, how can you expect anyone to really be able to help your business grow?

2. The things you’re promised are not happening

A client once cried to me about her web designer who had promised her the moon. He’d promised to help her find her niche, determine her messaging and to help with targeting her ideal clients. Of course, months later my client fired them because they weren’t capable of delivering what they promised. Please understand that there are companies who are actually capable of doing that but beware of generalists. Also beware of anyone who says they can help you determine your strategy without doing consumer research. My clients and I research their niches as the first starting point in our relationship. Research is the only way to figure out which way you should go with your marketing and if your vendor is promising you results without it, I would be very wary.

3.  You’re getting no new clients but are assured of long-term ROI

Listen, I know that online strategies take time to make their way to SEO rankings and to help you get found. However, even those should start to yield some new clients of the quality that you want within a few months. If you are not getting any new clients as a result of your investment but are being assured that it’s good to build general brand awareness of your industry, I would sincerely suggest that I have a bridge in Brooklyn to sell you. If you are getting brand awareness but that’s not translating to at least 1 new person a week asking you the question “how much do you charge?” then you’re not getting any leads from your efforts.

So wizen up to how you spend your marketing dollars and realize that strategy and implementation are two completely separate subject matters. Paying for any one element without having a strategy first would be like trying to build a new house first and paying an architect to draw the plan later. Worse yet, is to try to build a house without that plan-which is sadly what most people do, because they simply don’t know what they don’t know.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

Answer The Miracle Happiness Question

Have you ever wondered how one question could make you happy? Psychologists at the Canadian Positive Psychology Association conference that I was at last week sure did. They went further than wondering about it. They researched it. That’s right, I attended a 2 day conference with 400 happy people who did and presented research about happiness.

One of the researchers found that when a “miracle” question was asked, it gave perspective to people who felt strife in their lives. It made them actually feel better.

The question?

If you woke up and your world is exactly how you want it to be , what would be the evidence that it’s how you want it to be?

So of course, being a small business coach, I ask that question for your business. What would be the evidence that your business would be exactly how you want it to be?

Top 5 Indicators

Based on all my conversations with hundreds of small businesses that I talk to each year, I’ve taken a good guess at (and included some of my own) indicators that would be evidence that our businesses would be exactly as we dreamed:

1. All My Clients Value And Adore Me and Vice Versa

2. I Never Have To Sell And Market

3. I’m Making Tons Of Money That Grows Each Year

4. I Don’t Work Long Hours

5. I Never Have To Do Anything Uncomfortable

Other Questions To Ask

  • What would you do differently if you woke up to your ideal life?
  • What would be different compared to your life now?
  • Where do you rate yourself right now, on a scale of 0 to 10 (10 being the ideal)?
  • What’s different from being at a 0 vs. where you’re at now?

When you feel yourself getting down about your business, refocus your energies by asking yourself the “Miracle” question and see if you have anything to be happy about!

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

 

 

 

How My Future Self Helps Me Make More Money

The Future Chala

The founder of my favorite brand in the whole wide world, Patagonia (the outdoor active wear company) changed his whole business around when he asked himself one question: What if we’re still around 100 years from now? How would we have to change? After that, a revolution began. The company made it their mission to “Build the best product, cause no unnecessary harm, and use our business to inspire and implement solutions to the environmental crisis.” They changed their address, their suppliers and their marketing.

My Question

While this was going on at Patagonia, I had also been asking myself this transformative question during my daily meditations. Even today, each day I ask myself “what would the future successful me be saying to the today me who is trying to grow her business and is scared of all the change that’s happening?”

My Answer

First let me clarify who the future successful me is. She’s fearless because she has literally seen and done it all. She’s rich in money, friendships, love and health. She is not only a thought leader in her subject matter but an inspiration in her community. She’s a successful parent and a still deeply in love wife. She’s brought about enormous change in her business and in her family’s lifestyle through her continuing successes. Let me also give you a clue (see the picture above) that she’s still pretty damn good to look at.

What does the future me say to me every day? “Hold on Chala. Wait it out. Don’t give up and don’t be afraid of the future. Keep doing the things that you’re doing because you really are 3 feet from the kind of success that you’re dreaming about. Forget the fear and know that it works out really well for us.”

The Science

Now, I knew this as an exercise in NLP (Neurolinguistic programming) which I studied years ago but until I became familiar with Dr.Joe Dispenza’s work I never knew why talking to your future self was a good thing to do.

In an incredible study that Dr.Joe mentions in his book “Breaking the Habit Of Being Yourself” in July 2000, an Israeli doctor conducted research with almost 4000 hospitals and divided patients into 2 groups. One group would have people praying for them to get well, the other wouldn’t. All the patients had sepsis (an infection). He looked at 3 things to determine if the prayer worked: 1. how long the fever lasted, 2. length of hospital stay and 3. how many died as a result of infection.

Predictably, the prayed-for benefited from an earlier decrease in fever, shorter hospitalization time and the death rate was better but not statistically significant versus the unfortunate not-prayed-for group.

Here’s the kicker: the people praying only discovered later that the name of the patient lists they were praying for were from patients who were in the hospital from 1990 to 1996! Four to ten years before the experiment was done. In other words, praying (placing mind energy) on perfect strangers who lived in the past HELPED heal them. How crazy is that!

The Future You

If you were to pray (or have a focused intention during meditation like I do each day) on your own past or future for a better life, could you affect it? According to Dr.Joe, quantum law in physics says that all potential exists simultaneously. It’s mind-blowing but I’ve been practicing this very thing and it’s not only made me feel better but it’s actually manifesting great things in my business.

So, if you can open your mind and your heart and talk to the future you, what would you say to yourself to grow your small business like I am?

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk