It’s pretty common knowledge that PR is the cheapest way for small businesses to market themselves. All it takes is spinning an interesting and timely story to the right media outlet whose audience is interested in your story. Here are some more tips to mesmerize masses of people with your message in the most inexpensive way.
1. No one cares about your story.Media is interested in one thing: the effect of your product. The lives that have been changed or made better by your company and your product.
2. PR masters don’t write stories about themselves. They write stories about their customers.
3. Here’s a powerful PR example. A story about a new website that sells discount airline tickets is not very interesting to many reporters, or their readers. But a story about two long, lost twins who attended a family reunion and finally met again is good reading. And the fact that those twins mention that they were only able to get to the reunion because the then-new website Priceline.com (which I co-founded) made the trip affordable to them is a great sidenote.
Having a clear vision of your brand voice, your niche and your audiences pain points, you will be armed to charm the headsets off any interviewer and get your story across.
Remember, it’s always about stories. Good ones, bad ones but always those that evoke deep emotion. Get out there and get your own free marketing. I can’t wait to hear your story.