How to Get Your Loved Ones to Love Your Business

My loved ones are amazing. It’s only been a year since I launched my coaching practice full time. My family is so supportive that my retired parents are paying for part of my own coach’s hefty fee. My dreamboat hubby is willing to do the heavy financial lifting even though our income has been reduced and our weekly date nights have been curtailed.  The only fly in the ointment is my 3 year old who keeps asking why I have to go to work at night when I go networking. For those who want to be in the same boat as me, here are are some tips on how to get your loved ones to do support you the same way:

1. Keep your family informed. To win your loved ones’ support, you need to be clear about exactly what you’re getting into with this venture. Give them an overview of the business plan, including how you intend to succeed.

2. Acknowledge concerns.If your partner is less comfortable with risk or less excited about your idea, let them know that’s okay and address their concerns. If they feel heard, they will be much more likely to encourage you to follow your passion.

3. Carve out protected family time.Commit to being fully present at nightly dinners, weekend outings, or an evening walk with your partner.

4. Set limits together. Before you’re stuck in the heat of the moment, set ground rules about how much your partner is willing to sacrifice, personally and financially.

When you love what you do but those who love you don’t, there’s no joy in the life that you’re leading as a small business owner. It’s already full of so many challenges to grow the business that you simply don’t need another nay sayer. So take the advice above and get your family to watch your profits soar together.
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How to Stop Over Thinking and Get Things Done

Thinking it Over

Thinking it Over (Photo credit: Wikipedia)

If you simply can’t make a quick decision and you are a procrastinator of the worst kind, you’re probably overthink things. You know you’re an Overthinker if things you commit to are always late and you’re still not satisfied with how they’ve ended up. Help is here Overthinkers, take a look at the list below so you too can get things done fast!

1. Focus on being adaptable, not perfect. Instead, aim to be adaptable. That strategy relieves the burden on individual decisions and gives you more power to change course once you get new information.

2. Embrace the possibility of failure.Take the fear of failure off the table by thinking of failure differently. Rather than seeing it as an end point, think of it as a beginning. See it as new information that gives you an opportunity to adapt and improve — an expected step toward success.

3. Listen to your gut instinct.  If you’re not sure what you really want to do, toss a coin. Your gut instinct has the wisdom of your experience and expertise — trust it.

via How to Stop Over Thinking and Get Things Done.

I love the ‘Embrace Failure’ one the best because once you’ve done that, what could upset you? You’ve already accepted not to be perfect or right or successful, what could possibly be worse than that? If you’re upto the challenge of doing these things, then I take my virtual hat off to you.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let’s talk!

What I learned about marketing from a naughty spam

The Good Old Naughty Days

The Good Old Naughty Days (Photo credit: Wikipedia)

Have you ever read any of your spam? Usually it’s about enhancing a body part I don’t possess so I kinda glaze over and delete. This one was a little more interesting and of course inspired a blog about marketing. I tell my clients to do almost everything that this naughty spam does in order to grow their business. Here is this brilliant masterpiece of marketing strategy.

See below where the intro is catchy and friendly. Even though I wasn’t friends with this gal, I was interested. The typos are in line with the brand character don’t you think?

BABE… i guess your not getting any of my email huh? ive been
tryign to email u so many times but this dam laptop is such a piece of
garbage and keeps freezing.. anyways how u been?
In case u dont know who this is its ME Adriana.. we used to chat a bit  on facebook and then I think u deleted me :( haha.. anyways guess what… I got 2 things to tell u.. both good news.. 1) im single now.. yup me  and my bf broke up about 3 months ago… and 2) guess where im moving? RIGHT EFFING NEAR U.. lol… ur actually the only person im gonna know  there.. well 3 cousins too but i cant chill with them lol..

This is where she gets to the pain of the ‘client’ lonely and wanting a girlfriend
I really hope we get a chance to chat for a bit either online or on the fone before i get there enxt week.. i hope u remmeber me and still wanna chill and arent married yet lol.. OH YA also.. i need to find a job when i get there..

Now the pitch starts

I currently work from home and well thats cool but i need ot be out
meeting people.. oh wait. i dont think i ever actually told u what i
did? hmm shud i……???? ok WELLLL… and dont get all weirded out
on me.. i work on a webcam chat community site and i get paid to chat
with people and get naked HHAHA… BOMB right :)?

The offer with a free and exclusive VIP code for irresistible offer (here’s mine)

ANYWAYS.. heres the deal….every month natalie (my boss) gives each
of us 3 VIP codes to give out to whoever we want.. so with this code u
can lgoin to watch me at work for free and dont have to pay like
everyone else… the only way i can give u one of the codes (so we can
chat) is if you absolutey DO NOT give it out to anyone else and u ONLY
USE IT FOR URSELF… i only get 3 a month and she gets pissed if more
than 3 people use them so DONT SHARE IT MISTER… i figured u cud
always email me back instead but my email account doesnt even let me
login half the time.. so the bets palce ot chat me is my chat room…

More reassurance that irresistible offer is free and that it’s very exclusive

wanna come chat i understand but its really the only palce to find me
now days.. if u email me abck ill probably get it once i get there
after my internet is setup so about 2-3 weeks fomr now.. but im hopign
to see u in my chat room.. rmemeber its 100% free with this code im
gonna give u.. just DONT GIVE IT OUT OR ILL KICK U IN THE B****
INSTEAD OF LICK U IN THE B**** WHEN IS EE U hahahahha…k babe im out
for now… chat ya soon.. kisses xoxo Adriana

I have not changed the spam one bit except to shorten it. What do you guys think? Is this not a good marketing letter? What kind of emails can you be sending to your clients with an irresistible free and exclusive offer that’s as engaging and action oriented (don’t go there) as this one?

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let’s talk!

How to Harness Your Brains Secret Efficiency

Category:Educational research

Category:Educational research (Photo credit: Wikipedia)

Well, I don’t know about you but I didn’t know that my brain had secret or not so secret efficiency. It is a far more blaze person than I who could ignore such an article…

1. Start your day with mind-calming activities. Whether that’s exercise, deep breathing exercises, listening to music, or reading the newspaper while you drink your morning coffee.

2. Schedule “do not disturb” time. Schedule focus periods throughout your day at the times when you’re most creative and strategic.

3. Apply the brakes on distractions. “Notice the distraction, take a deep breath and make a conscious choice to stay with the focus or follow the distraction if it’s urgent, rather than allowing [it] to hijack your attention,” says Moore.

4. Take frequent brain breaks. “Encourage your mind to wander and move your body to refresh your brain,” says Moore.

5. Fuel your brain. Regular exercise improves attention, memory and the brain’s ability to absorb new information. In addition to exercise, your brain requires certain nutrients to stay at its peak performance.

via How to Harness Your Brains Secret Efficiency.

Luckily I do these things, if not regularly. I guess that’s the real trick is to get on board with a regimen. Just like losing weight or meditating, anything worth having is worth focusing on.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let’s talk!

How to Make Criticism Drive You

You're doing it wrong

You’re doing it wrong (Photo credit: msmail)

If there’s one thing I don’t love in life, it’s criticism. And yet I pay $1000 an hour to my coach to do it. Am I crazy? Am I a masochist? No, I’m just an entrepreneur who wants to grow her business faster than other coaches. So this article really got my interest. Here are 4 ways to use criticism for growth.

1. Detach yourself emotionally.Rather than seeing it as a personal attack, see it as a piece of information that could help you strengthen your business.

2. Filter out unproductive feedback.  Look at the critic’s motivation. Are they trying to weed out competition? Are they jealous? Are they defending outdated ideas?

3. Consult with people you trust. For criticism that does come from a productive or genuine place (even if it seems harsh), give it some consideration.

4. See criticism as an opportunity to improve. If you decide the critique has merit, find creative ways to solve the problem.

via How to Make Criticism Drive You.

Listen to your gut if you’ve heard the same criticism over and over again, it’s probably true and you need to deal with it. If it’s simply the ravings of a person who doesn’t get it and doesn’t get you, then say thank you and lovingly move on and away.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let’s talk!

Are you lazy?

Lazy Cat in the sun at Tum Bur in Hattingen

(Photo credit: Wikipedia)

Whether you truly are ‘lazy’ or not, I don’t know nor do I really care. What I’m here to help you do is to get you to a productive state from that comatose one that you might be in right now.

Lazy is as lazy does

If you’re always busy and exhausted, you sure don’t feel ‘lazy’ but your business results aren’t anything to write home about. This maybe because you’re following the wrong business strategy to get clients.  This happened to me when an unfortuante coach kept assuring me that I was doing the right things to get clients.  I wasted 4 months exhausting myself with not even a single client to show for it.  If that is you–you’re not ‘lazy’, you just have a plan that’s not working. Get a new one.

Burned out

If your ‘laziness’ is only a recent phenomenon, you might just be burned-out and recuperating. Think about what went on in your life prior to this vegetative state you’re in now.  Anything burnout worthy busy, anything traumatic? You could simply be taking a breather.  Make sure you get help though, your recovery could take way longer than it needs to.

Born this way

If like the Lady Gaga song, you’ve always been considered ‘lazy’, I’ll bet my favourite baby blue Patagonia fleece jacket that you’re in a line of work that doesn’t excite you.  Find the music in you and make sure you don’t die with it still in you.  You don’t want to go through life not caring enough about anything to actually work hard at it–do you?

Whatever your reason, there’s always something you can do to un-lazify yourself, even if it’s just to figure out why.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let’s talk!

Get 5 new clients this month

Full disclosure–while I have gotten 5 clients in a month, I don’t every month. The point is, I know how to. I help my clients do this everyday. Here are a few ways you can do it too.

Public Speaking

The key to getting blocks of clients  to sign up is to position yourself as an expert in front of large groups of people. It just makes sense from a conversion stand point. Also critical (see my post about getting clients from speaking) is the offer for the next step that you do from the stage towards the end of your talk.

Trade Shows

These offer hordes of people who have come to the same location as you, specifically for the purpose of finding out about new products or services to purchase. The best strategy for trade shows is to be unique. If you sell training, don’t go to a Training and Development show, do what a clever trainer I met did and go to say, the Army show. This trainer said there were no competitors and he walked away with so much business that he made his year.

Hot deal or new product launch

A real huge influx of new clients is possible when you have an excuse to call your stack of business cards (I know you have one too) to talk about your new product launch or your hot price that’s time sensitive on an existing service or product. I did it when I launched my group coaching program and it worked!

Seminars or Webinars

Even a half day seminar that I did gave me 5 clients. The key was to have the right people and to pepper the audience with existing clients who were able to talk about their experience of working with me. Similarly, webinars where you have the chance to talk to (even though it’s one way) large numbers of people can result in blocks of new client signups.

So, the more you’re infront of people in large masses, the more 5 new client months you can have. Remember, visibility is money.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let’s talk!