You know what they say about first impressions right? Imagine going on a blind date wearing your mother’s clothes or no clothes at all. How is that different from haphazardly choosing your logo or not even having one (ie.simple text in a different colour)… Read below for really good tips on how to get a strong logo.
STEP 1: Create a strong message
The first step for any startup is figuring out what your business represents in the marketplace and, more importantly, what makes you unique. So take the messaging and concepts that summarize your offering and use them to create the words or initials that will appear in your logo (also including a tagline if necessary to further clarify your positioning).
STEP 2: Seek out inspiration
Even the most creative people need a source of inspiration from time to time. So once you have your brand message locked, browse a variety of graphic design websites for ideas. Additional resources geared specifically to logo design include: Coroflot, FreeLogoServices, Hongkiat and the Web design blog at 1st Web Designer.
STEP 3: Show it to people you trust
Though you are ultimately the best judge of the words and images that represent your business, it’s always a good idea to get a second, third or even fourth opinion before finalizing the design process. Show your finished logo to trusted friends as well as customers, partners and suppliers with experience in your niche.
Remember to take a good long look at your logo to see if it’s making a strong impression.
- Everything You Need to Know about Logo Design (printrunner.com)
- 40 (More) Creative Negative Space Logo Designs (smashingapps.com)
- Logo Design Guru Re-Launch is an Overwhelming Success (prweb.com)