Speednetwork much?

Here is my virgin run on a video blog (screencapture not flattering!) about my virgin run on my speednetworking. A week of firsts! Whew..
If you’ve ever wondered what it’s like to speednetwork, here’s my short take on it. Can you spell sweaty?
With Kindness as always,

Niche-Phobia getting you down?

High Anxiety

Experiencing High Anxiety when you think about picking a Niche? What exactly is Niche-Phobia, you ask? It’s when you start sweating from every orifice once someone tells you that to get more clients, you need to market to one specific client group (e.g. overworked IT professionals) and offer only one product or service (e.g. Work-life balance coaching). Sound familiar?
The concept of niching is very well-known and highly touted by not just me (see my previous post on this http://coachtactics.com/2011/10/14/e-zine-volume7-%e2%80%9cwhat-exactly-is-it-that-you-do%e2%80%9d/ ) but by all business and marketing experts.
So why is it that I run across Niche-Phobia (coined so cleverly by a very smart client of mine this week) as almost the biggest problem of start-ups?
Here are some of my thoughts on this…

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Chala update 2012

I hope this letter finds you well! 2011 was a really interesting and wonderful year for me.  As you may have already heard (probably from me!) I left my 20 year marketing career and 7 year beloved job at BIC and launched my coaching business full time last August and the year has flown by!

I’m proud to say that things are going very well and want to take a minute to update you.  Just to brag a little, I am also including testimonials from several of my clients who have become ‘raving fans’.  After doing numerous workshops and keynotes in the realm of Leadership Coaching, I was shocked to find that most of my clients were interested in my marketing background and were coming to me for help in branding their businesses to get more clients!

Most recently, I’ve started offering Marketing Small Business workshops called “Attract not Attack…a gentle way to get clients”. The feedback has been fabulous. The processes and principles I speak about in the workshops are the same processes that I use with my one-to-one coaching clients.

Motivated solo and small business owners who are not sure how to even begin to market themselves come to me feeling overwhelmed, frustrated and drained. Helping them to get very clear on their goals and to identify their strengths as they move forward in the direction that is right for them are two of the important pieces that I guide my clients through. One of my goals is to help them get energized, inspired and see new levels of success, and of course the most important thing is that I help them achieve the BIG business goals they have identified. Read the attached page to read about their results. Continue reading